Released on = April 23, 2007, 1:00 pm

Press Release Author = KSR

Industry = Entertainment

Press Release Summary = King Step Recordings today announces the success of Edi
Fitzroy's new album "Hold The Vibes". It showcases the collaboration Edi has enjoyed
with a variety of musicians over the past decade. Edi explores his roots by
re-creating an 80's feel with lyrics that are uplifting and heartfelt. The album
delivers the message that Edi Fitzroy is not just a performer; but an artist with a
musical presence that transcends time. His songs have become a staple for Reggae
enthusiasts everywhere, and "Hold The Vibes" further establishes Edi's reputation as
one of the greats. It is getting the airplay it deserves.

Press Release Body = Showcase album delivers uplifting old-school sound

San Francisco, CA - April 23, 2007 - King Step Recordings today announces the
success of Edi Fitzroy's new album "Hold The Vibes". It showcases the collaboration
Edi has enjoyed with a variety of musicians over the past decade. Edi explores his
roots by re-creating an 80's feel with lyrics that are uplifting and heartfelt. The
album delivers the message that Edi Fitzroy is not just a performer; but an artist
with a musical presence that transcends time. His songs have become a staple for
Reggae enthusiasts everywhere, and "Hold The Vibes" further establishes Edi's
reputation as one of the greats. It is getting the airplay it deserves.

Edi commented on his music by saying, "I can't sing fantasies when there is so much
wrong on the earth. I must sing about things going on, I have to remind the people
when they forget. I won't stop trying to uplift the consciousness of my people, and
all the oppressed people of the world. I want them to get up and stand up for their
rights."

In the past few months' songs from "Hold The Vibes" have been hitting charts and
making play lists on radio stations all over the world. Jamaica's own Ire FM made
"Hold The Vibes" the album of the month in January 2007 and Vibes FM has the album
in rotation daily. The hit remake "The Gun (2006)" has been as high as No. 5 on
Miami Florida's WLRN 91.3 FM Top Ten Reggae Charts. Dj Ital K from WLRN's popular
radio show 'Sounds of the Caribbean' said, "Ed's new release deserves to be charting
everywhere. I get requests daily for songs from "Hold The Vibes". It is solid
music."

Colorado's KDUR (KDUR.org) "Lions Den Unlimited" radio show has had "Hold The Vibes"
in their top 20 CD rotation since December 2006 and Bastafari Judah's "Easy Skankin
Roots Reggae Radio Show" in the Netherlands Antilles (PJD3 102.7 FM) loves the track
"Chant Down Babylon" and plays it constantly. "Uptown Top Rankin Radio Show" in
Irvine, CA and "Reggae Portugal Radio Show" (ReggaePortugal.com) has the new album
in rotation. "Hold The Vibes" is also getting airplay in Toronto, New York and the
San Francisco Bay Area.

The list goes on and on as Edi's popularity reaches new heights. The album's success
is translating into a busy year for Edi. He is planning a US tour for Summer 2007.
Look for Edi Fitzroy in a city near you soon.

"Hold The Vibes" can be found in better music stores in the US and online at
http://wwwEdiFitzroy.com, http://www.BigUpRadio.com, http://www.CDBaby.com. Tracks
from the CD can be downloaded from all major music download sites on the web.

IDC
The Independent Distribution Collective (IDC) is the main distributor for Edi
Fitzroy's new album "Hold The Vibes". "Hold The Vibes" will be in stores coast to
coast within weeks. IDC has revolutionized the independent music distribution
business as a whole. Using the \"Strength in Numbers\" concept, and employing
grassroots and industry tested practices, IDC has created a whole new avenue for
current and next generation artists who are trying to bring their music to the
public. To find out more about IDC, please visit their website
http://www.independentdistro.com.

King Step Recordings
KSR (King Step Recordings) is a record label founded from necessity; a necessity for
more conscious Reggae; a necessity for quality independent original Reggae, and a
necessity for more love in the world. We are but soldiers in the Reggae Revolution
spreading our messages of equal rights and justice. Feel free to contact us about
anything. Give thanks to all.

KSR is based in California and was founded in December 2005 by Adam Heller. Adam is
also the founder of the well-known site ReggaeDj.com that has been serving the
Reggae community since 2003.


Contact:
Adam Heller
King Step Recordings
408-250-7949
info@kingsteprecordings.com
www.KingStepRecordings.com
www.ReggaeDj.com


Web Site = http://www.EdiFitzroy.com

Contact Details = Adam Heller
King Step Recordings
408-250-7949
info@kingsteprecordings.com
www.KingStepRecordings.com
www.ReggaeDj.com