Released on = April 27, 2007, 11:31 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = For a quarter of the developed world\'s population, what we
wear to work is what our employers have given us - which is why the workwear sector
was valued worldwide at US$4.241bn last year.

Press Release Body = For a quarter of the developed world\'s population, what we wear
to work is what our employers have given us - which is why the workwear sector was
valued worldwide at US$4.241bn last year. The fact that the clothes are not bought
by the wearer, and the wearer only has some input into the choice of his or her work
wardrobe and makes corporatewear unique to any other apparel category.

The reasons that workers are given clothes for work are generally necessity,
personal protection (legal or moral obligations) and corporate image. This second
sector report concentrates upon the relationship between workwear and corporatewear
clothing, which is driven by the concept of the employer\'s image that is presented
to the world through the employee\'s clothes.

In this edition the main themes are :

the blurring of the dividing line between these categories of clothing

the growing importance of image as well as function in all the subsets

the share of workwear within corporatewear in total in both the developed and the
developing world

Chapter 3 defines the market for workwear within the total corporatewear sector.
This huge market is facing up to businesses adopting different ways of taking their
goods to market.

Chapter 4 breaks down the market by geographic region. Forecasts are made for
overall consumption of workwear and corporatewear to 2012.

Chapter 5 addresses the size of the workwear and corporatewear market in 2012, where
growth will be seen, and which regions of the world will stagnate.

In Chapter 6, the manner in which businesses drive their workwear and corporatewear
strategies is examined. Conversations with a number of experienced professional
operators in the sector pose questions on what will be winning strategies.

Moving on from demand to supply, Chapter 6 also addresses the situation and supply
trends in developed and developing countries, again using the experience of
companies active in the sector.

This is followed, in Chapter 7, by profiles of some of the major players. The author
gives his view of their strategy, and how it is working. This leads on naturally to
thoughts on the future of this clothing sector.

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Web Site = http://www.bharatbook.com

Contact Details = Bharat Book Bureau
207, Hermes Atrium, Navi Mumbai - 400 614, India.
Ph. : +91-(022)-2757 8668 or +91-(022)-2757 9131
email : bharatbook@gmail.com