Released on = April 17, 2007, 11:20 am

Press Release Author = Maxymiser Ltd.

Industry = Software

Press Release Summary = Deploying Multivariate Testing to Boost Conversions

Press Release Body = London , April 17, 2007

Maxymiser today announced that their unique multivariate testing technology has been
selected by National Express Coaches, P&O Ferries and CheapFlights.co.uk. Maxymiser
is devoted to maximising the success of online businesses by optimising the features
of websites that can have the greatest impact on key metrics.

Testing different content combinations will allow National Express to learn how
their customers respond to different marketing messages. The website\'s main homepage
offers box will be the focus of the test with National Express optimising creatives
to translate into sales. Maxymiser\'s solution will enable different content to be
served in a live environment to visitors to the National Express homepage and
monitor visitor behaviour right through to purchase.

Kevin Milnes, Head of E-commerce at National Express commented \"Maxymiser\'s
technology will allow us to try out some different messages and creative ideas and
provide statistically valid results on what is most attractive to our customers.\"

P&O Ferries will statistically test visitor response to their homepage then ensure
each visitor sees optimal content. Daniel Acarnley, Web Manager P&O Ferries,
commented \"Testing will allow us to learn exactly what our customers respond to best
when they arrive at our page and enable us to meet their expectations.\"

Mark Simpson, Sales Director, Maxymiser added \"It is great to have these big
household names on board, it is a strong demonstration of the potential of our
service and we look forward to delivering results and increasing their revenues .\"

UK flight price comparison website CheapFlights.co.uk began testing with Maxymiser
this week with a selection of variations on their homepage now undergoing testing.
By testing with a live audience, the company is aiming to increase the percentage of
qualified visitors gaining results from their advanced search facilities.

About Maxymiser

Maxymiser optimises the effectiveness of any website\'s content and design to deliver
key metrics such as conversion and click through rates more effectively. Maxymiser
gives clear statistical proof of those combinations of content and design which work
most successfully in converting sales and delivering customers and those which fail
to do so. As a result website owners can refine and finesse content and design
offers time and time again to capitalise on strong performing features and remove
the weak.

Press demonstrations of the Maxymiser product and high resolution company logos are
available upon request. For full details of the Maxymiser product and case study
information please visit www.maxymiser.com .

Web Site = http://www.maxymiser.com

Contact Details = PRESS CONTACT DETAILS

Website: http://www.maxymiser.com
E-mail: alasdair@maxymiser.com
Contact: Alasdair Bailey
Telephone: +44 (0) 131 220 1313.