Press Release Summary = A list of Mother\'s Day gifts for the golfing mom. Jennifer Mario\'s \'A Girl\'s-Eye View\' column at TravelGolf.com
Press Release Body = A golf sno-globe! How cheesy! Or this: a putting-green board game! Who would ever want such a thing? Ha ha!
Well, I\'m here to tell you, Christmas ain\'t got nothin\' on Mother\'s Day. On Mother\'s Day, you have kitsch of the worst variety, compounded by the fact that marketers have no concept of what women actually like.
What do women want, according to these ad wizards? Puppies and babies, apparently.
Take the \"personalized novelty golf balls\" offered up as a Mother\'s Day option for women golfers at Gifts.com. \"From classic to humorous, we\'ll professionally imprint Any Photo you choose!\" The featured photos on the ad? Puppies and babies.
If it works for mugs and mouse pads, it\'ll work for golf balls, right? Slap a picture of a baby on it and a woman will buy anything.
The marketers actually aren\'t that far off. Women do like puppies and babies. They just don\'t want to go around a golf course using their new 460cc driver to whack puppies and babies in the face.
How about: \"We\'ll professionally imprint a photo of your boss/the politician you didn\'t vote for/that creepy guy at work who lunches at Hooters a little too often\"? That might get some takers.
Not only that but the balls offered are Top-Flites, for heaven\'s sake. Babies or no babies, at least give your woman some Titleists.
Another popular item I\'ve noticed as I snoop around golf shops and online stores is the \"golf basket.\" One includes a cleverly decorated range-ball bucket featuring golf-ball-shaped lollipops, lots of curly ribbon and the ubiquitous sleeve of Top-Flites.
Gifts.com did get one thing right: To help you narrow down your choices, they ask you to consider the personality profile of your giftee. You select from among a list of types. There\'s \"The Achiever,\" the high-powered, hard-driving executive, and \"The Adventurer,\" the woman who scales the Himalayas on long weekends.
For more details visit - http://www.travelgolf.com/departments/a-girls-eye-view/mothers-day-golf-gifts-for-the-rest-of-us-5198.htm
April 16, 2007 Any opinions expressed above are those of the writer and do not necessarily represent the views of the management.
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