Released on = April 28, 2007, 1:49 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Thanks to technology, creative applications and high
consumer expectations, the percentage of clothing with performance attributes on the
market is set to increase from 25% to 50% of the US$70bn market over the next few
years.

Press Release Body = Thanks to technology, creative applications and high consumer
expectations, the percentage of clothing with performance attributes on the market
is set to increase from 25% to 50% of the US$70bn market over the next few years.

Combined with growing consumption markets like Asia and India, textile companies are
working to stay one step ahead of demand, while fully maximising technological
capabilities.

With increasing amounts of information available via the internet and niche
publications, today\'s marketplace is filled with consumers who are more
knowledgeable about, and more interested in, fabric technology and performance
benefits than ever before.

Numerous studies and surveys have shown that customers love functionality, but want
their garments to remain simple to clean without removing performance attributes or
losing original shape, style and durability - so as long as products continue to be
enhanced and improve, shoppers will continue to buy.

Style and comfort will no longer be sacrificed for function, nor are consumers
willing to trade one feature for another. Fibres and fabrics must be, and do, it
all.

Beyond consumer pressures, resource is of major concern for textile producers -
experts say that within the next century we may run out of oil and other
non-renewable resources, which has fuelled an interest in recyclables, organics and
other more environmentally sound processes, procedures and technologies.

This month\'s briefing offers some of the most important innovations in a variety of
categories from smart and intelligent textiles to recreational and sports
performance offerings. This includes moisture management, UV protection and stain
resistance. We also pin-point future products, concerns and expectations for this
growing apparel sector.

For more information, Please visit : http://www.bharatbook.com/detail.asp?id

Web Site = http://www.bharatbook.com

Contact Details = Bharat Book Bureau
207, Hermes Atrium, Navi Mumbai - 400 614, India.
Ph. : +91-(022)-2757 8668 or +91-(022)-2757 9131
email : bharatbook@gmail.com