Profile of Autoliv - Leader in Automotive Occupant Restraint Equipment

Released on = April 19, 2007, 1:42 am

Press Release Author = Namrata

Industry = Small Business

Press Release Summary = Autoliv, based in Sweden, is the world's leading supplier of
automotive occupant restraint equipment-including airbags, seatbelts, and their
associated mechanisms and electronics.

Press Release Body = Profile of Autoliv: Leader in Automotive Occupant Restraint
Equipment

Autoliv, based in Sweden, is the world's leading supplier of automotive occupant
restraint equipment-including airbags, seatbelts, and their associated mechanisms
and electronics. In 2003 the company generated sales of US$3.6 bn. Significantly, in
the early years Autoliv supplied another Swedish manufacturer, Volvo, whose cars are
generally associated with safety above all other factors-including speed, comfort
and aesthetics. Autoliv serves a large and growing market worth an estimated US$16
bn in 2004. Within this total, frontal airbags accounted for 36% of total sales,
side airbags for 14%, seatbelts for 29% and electronics for 21%.

Autoliv introduced one of the first seatbelt systems as long ago as 1956. Since then
it has grown-organically, and through mergers and acquisitions-to become the biggest
player in this field. The most notable development was in 1997 when Autoliv merged
with Morton ASP (Automotive Safety Products)-the leading airbag manufacturer in
North America and Asia-to become Autoliv Incorporated.

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