Profile of Autoliv - Leader in Automotive Occupant Restraint Equipment
Released on = April 19, 2007, 1:42 am
Press Release Author = Namrata
Industry = Small Business
Press Release Summary = Autoliv, based in Sweden, is the world's leading supplier of automotive occupant restraint equipment-including airbags, seatbelts, and their associated mechanisms and electronics.
Press Release Body = Profile of Autoliv: Leader in Automotive Occupant Restraint Equipment
Autoliv, based in Sweden, is the world's leading supplier of automotive occupant restraint equipment-including airbags, seatbelts, and their associated mechanisms and electronics. In 2003 the company generated sales of US$3.6 bn. Significantly, in the early years Autoliv supplied another Swedish manufacturer, Volvo, whose cars are generally associated with safety above all other factors-including speed, comfort and aesthetics. Autoliv serves a large and growing market worth an estimated US$16 bn in 2004. Within this total, frontal airbags accounted for 36% of total sales, side airbags for 14%, seatbelts for 29% and electronics for 21%.
Autoliv introduced one of the first seatbelt systems as long ago as 1956. Since then it has grown-organically, and through mergers and acquisitions-to become the biggest player in this field. The most notable development was in 1997 when Autoliv merged with Morton ASP (Automotive Safety Products)-the leading airbag manufacturer in North America and Asia-to become Autoliv Incorporated.
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