Released on = April 10, 2007, 11:32 am

Press Release Author = Jerry Robertson

Industry = Retail

Press Release Summary = The unique book, released by Jrob Consult as a downloadable
PDF file, is available free of charge for a limited time to all retail store owners.
It's full of insider information that can help pet store owners run their operation
more efficiently and increase their earnings.


Press Release Body = Thanks to an ebook entitled "Shocking Truth to Pet Store
Success," pet store owners have a valuable new resource to help them enhance their
business. The unique book, released by Jrob Consult as a downloadable PDF file, is
available free of charge for a limited time to all retail store owners. It's full of
insider information that can help pet store owners run their operation more
efficiently and increase their earnings.
The book reveals what author Jerry Robertson calls the "Sterna Principle", which
represents six behaviors that all good businesses should be doing. The
principle-interestingly named after his extraordinary Rottweiler-promotes the
following concepts:
Superior customer service
Terrific place to work
Educate your employees
Resistance to change reduced
New exciting ideas
Always improving
The need for good information is critical in the retail industry, according to
Robertson, CEO of Jrob Consult. Each year, 100,000 U.S. retailers go out of
business, he explains. Many of the closures are due to retirement, but most are due
to poor performance. The "Shocking Truth to Pet Store Success" is designed to help
combat the high failure rate among store owners.
"Most pet store owners are knowledgeable about their industry, but could do a better
job in running their company," Robertson says. "With the tips and strategies in our
book, they could improve their daily operation and profits."
In addition to serving as a lifeline to struggling pet store owners, the new ebook
is aimed at helping independent store owners compete against giants such as Petsmart
and Petco. The book offers insight into how retailers can gain a competitive edge
through a variety of strategies, including:
Reducing expenses/costs
Differentiating themselves to stand out with customers
Making tactical changes to enhance business
Taking calculated risks that can pay off in big profits
The "Shocking Truth to Pet Store Success" is the electronic version of a printed
book that retails for $20 on Websites like Amazon.com. Both books are based on solid
information, research and years of industry experience. Robertson, is also the
publisher of the revealing books, has more than 25 years of retail
management/consulting experience. Having managed 13 different drug stores and 20
consulting projects, he has been responsible for 55 employees and up to $10 million
in annual sales. Robertson also has several years of retail management experience in
the pet industry.
As principal of Jrob Consult, Robertson strives to provide large-company consulting
services to small and medium-sized pet stores. His services are designed to help
companies increase sales, manage growth, improve profitability and, if necessary,
close their doors. "We want to help independent retailers to be more successful,"
Robertson says. "If that is not possible, we let the owners know, so they can
maximize their liquidation."
The "Shocking Truth to Pet Store Success" is available online at
www.petstoreconsultant.com.
For more details about the ebook or Jrob Consult's services, contact Jerry Robertson
at 469-867-3317 or 1-800-507-3046.


Web Site = http://www.petstoreconsultant.com

Contact Details = Media Contact: Jerry Robertson, CEO Jrob Consult
Email: petstoreconsult@aol.com
petstoreconsultant.com
Phone: 469-867-3317 or 1-800-507-3046
Plano, Texas