Press Release Summary = MTS to promote Sybase\'s mobility solutions across Saudi Arabia.
Press Release Body = Dubai, United Arab Emirates, April 15, 2007: Sybase Products Middle East, the market leader in Mobility solutions, today announced that it has signed a strategic partnership deal with Mirnah Technology Systems (MTS), a leading provider of Technology Services in the Mobile Computing Industry in the Kingdom of Saudi Arabia. As per the partnership agreement, MTS will promote Sybase\'s mobility solutions such as the Unwired Accelerator, SQL Anywhere and PocketBuilder to its customers and also develop its own mobile computing solutions using Sybase technologies.
Speaking on the partnership, Mr. Hareth BaniMustafa, Business Development Manager for the Unwired Division, Sybase Products Middle East, said, \"MTS is one of the largest Sales Force Automation systems vendor in the Middle East and has helped large FMCG companies and enterprises mobilize their sales force. MTS\' major strength lies in its 15+ years of experience in implementing Mobile Computing solutions in the Middle East and its experienced team of professionals, who have a thorough understanding of the mobility market as well as a solid reputation for quality, making them an ideal partner to promote Sybase\'s mobility solutions such as the Unwired Accelerator, SQL Anywhere and PocketBuilder in Saudi Arabia. We look forward to leveraging our partnership with MTS to provide customers in Saudi Arabia with unique and powerful end-to-end mobility solutions. \"
\"Sybase provides complete mobility solutions that enable companies to build applications that are independent of delivery devices and wireless network standards. Both MTS and Sybase have great experience in delivering Mobile computing solutions and hence both companies will benefit by collaborating with each other,\" added Mr. Abdullah Aldamer, CEO, MTS.
A major challenge for MTS was to mobilize SAP Applications for their clients. With Sybase\'s \'Unwired Accelerator\', a technology which is certified to work on SAP, MTS is now able to make SAP accessible. Sybase will also be working closely with MTS to promote its frontline device management solution, Afaria, which would give enterprises full control of various handheld devices and laptops remotely in every aspect such as security, application and firmware updates, patches, inventories and so on. Sybase will also assist MTS in developing its own mobility solutions as well as mobilizing different systems such as SAP implementations.
\"Sybase is a recognized leader in Mobility solutions worldwide. Sybase Unwired Accelerator speeds the mobilization of Web applications and data sources for always-available access. Its rapid development tools can mobilize existing applications, or create new mobile applications without programming. Sybase\'s Unwired Accelerator is simple and has powerful features making it a good choice for any enterprise or system integrator. It takes minimal development effort without jeopardizing the security of the backend system and does not need any modification on it. With Sybase, we will now be able to customize applications for our clients, \"said Mr. Reji Nair, General Manager at MTS.
MTS provides complete route accounting infrastructures including handheld computers, mobile printers, and the software necessary to integrate them into a complete working solution. They have extensive experience working with different clients in a range of diverse industries where salesmen can now be in constant touch with their offices using their handheld devices. MTS has also developed a collection of middleware products and tools to employ when delivering their systems and services. With Sybase, MTS will now be able to build custom-made applications for the different industries to work online and offline.
About Sybase: Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users on the front lines-giving them a financial, agility and productivity edge across all areas of their business. For more information, visit the Sybase Web site: http://www.sybase.ae Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States of America.
About Mirnah Technology System: MTS (Mirnah Technology Systems) is a leading provider of Technology Services in the Mobile Computing Industry. Since its establishment in 1992 in Riyadh, Saudi Arabia, the company has quickly become a leader in implementing Sales Force Automation systems(Route Accounting or Van Sales) in the Kingdom of Saudi Arabia and the Gulf area. As part of its expansion towards other GCC and Middle-East countries, Mirnah opened its Dubai office in May 2004 and the Kuwait office in June 2005. For further information on Mirnah, please visit http://www.mirnah.com
Web Site = http://www.sybase.ae
Contact Details = Nirmala D\'souza OAK Consulting +971507343840 nimi@oakconsulting.biz
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