Released on = May 29, 2007, 12:44 pm

Press Release Author = AdaptiveBlue

Industry = Software

Press Release Summary = BlueOrganizer Denim offers users a personalized, contextual
analysis of web pages and instantly provides shortcuts between their favorite sites.
The new version features SmartLinks for blogs and profiles, as well as a BlueMenu in
the Firefox toolbar.

Press Release Body =
Livingston, NJ - May 31, 2007 - AdaptiveBlue, the smart browsing company, today
announced the new version of the popular BlueOrganizer extension for Firefox.
BlueOrganizer Denim features breakthrough BlueMenu and SmartLinks technologies that
help users experience a smarter, more contextual and more personalized Web.

BlueOrganizer automatically recognizes things like books, wines, travel destinations
and offers contextual shortcuts between favorite sites. BlueOrganizer can instantly
send books to an Amazon Wishlist, find wines with similar taste on Wine.com, or
lookup maps on Google - all from one simple, personalized menu. This version
eliminates the need for right-clicking, and introduces a time-saving BlueMenu
option, which is accessible directly from the Firefox toolbar.

BlueOrganizer Denim also debuts SmartLinks, which offer BlueOrganizer users the
ability to publish structured content on their web sites, blogs and social networks.
In addition to the regular link, each SmartLink contains a set of contextual
shortcuts to related information. And since SmartLinks work in any browser with or
without the BlueOrganizer, SmartLink publishers bring the power of context,
semantics and relevance to anyone who visits their site.

\"BlueMenu recognizes the information that exists on any Web page and offers users
contextual and personalized shortcuts,\" said Alex Iskold, founder and CEO of
AdaptiveBlue, "Additionally, SmartLinks take a major leap forward and bring the
power of Smart Browsing to everyone. By publishing SmartLinks BlueOrganizer users
are re-writing the web and making it more useful, structured and contextual for
everyone.\"

BlueOrganizer Denim Features:

BlueMenu in the Firefox Toolbar - The smart, context-sensitive menu is now
accessible directly from the Firefox toolbar without the need to right-click. A
short wizard runs an automatic analysis of browsing history and personalizes the
BlueMenu to include sites that the user visits often.

SmartLinks - BlueOrganizer users can now publish SmartLinks that contain contextual
shortcuts to related information. By publishing SmartLinks users bring the power of
context, semantics and relevance to anyone who visits their site.

New BlueMarks and sidebar - BlueOrganizer Denim presents a more elegant look and
feel, featuring completely redesigned BlueMarks and sidebar. This new design makes
it easier for the users to save and manage their personal information.

Improved Content Recognition - BlueOrganizer features improved content detection,
which is now faster, more precise and works on any page, link and text selection.

Links

http://www.adaptiveblue.com [AdaptiveBlue Home Page]

http://www.adaptiveblue.com/demo_smart_links.html [SmartLinks Demo Page]

http://www.flickr.com/photos/adaptivebluepr [Screen shots]



About AdaptiveBlue

AdaptiveBlue, is the smart browsing company founded by Alex Iskold in early 2006.
The vision of AdaptiveBlue is to invent new browser technologies that leverage
semantics and attention to power better online experience. Their keystone product,
BlueOrganizer, has over 650,000 downloads and is a recommended Firefox add-on.
AdaptiveBlue has recently raised series A from Union Square Ventures.



Web Site = http://adaptiveblue.com

Contact Details = Contact: Julia Iskold
Phone: (610) 597-5363
Email: julia.iskold@gmail.com