Released on = May 18, 2007, 12:33 am

Press Release Author = Sorana Kunst

Industry = Marketing

Press Release Summary = License renewal and subscription feature makes it possible
for software vendors to manage the renewal for time limited licenses and to maximize
their client portfolio potential while gaining key knowledge on recurrent buyers.

Press Release Body = Avangate BV, shareware registration service and e-commerce
provider for online software sales released today a top new feature of its Avangate®
solution - license renewal and subscription. The feature makes it possible for
software vendors to manage the renewal for time limited licenses and to maximize
their client portfolio potential while gaining key knowledge on recurrent buyers,
all in a user-friendly, easy to manage and integrated manner.

The process is automatic, time saving and very easy to handle with a set-up wizard
in just four easy steps: set the renewal options, import existing licenses, set the
renewal options for each product and define the product discounts.

Software vendors can import existing licenses into the Avangate platform, set
discounts to be sent with renewal messages and allow for a specific grace period
after license expiration, using a unique discount coupon.

The solution also integrates a notification module that sends emails to customers
reminding them to renew their licenses, with a customizable number of days before
expiration. Better client portfolio management and closer client relation eventually
lead to higher sales volumes.

\"License renewal is an important tool in sales management first because it has a
direct impact on sales growth and secondly because it provides important end-user
data required in the sales strategy. We are always innovating our solutions to
integrate such sensitive tools and hence support our clients\' sales efforts,\" says
Cristian Badea, CIO Avangate BV.

\"The license renewal and subscription feature is integrated with Avangate®, and
works smoothly with online payments. The result is a single ecommerce platform for
managing all business aspects in online software distribution\" adds Cristian Badea.

Avangate® license renewal and subscription feature is a powerful add-on to any
software business, taking customer license renewal further on and adding all the
benefits of a single business application - fast, seamless interoperability, online
payments compatibility, time effectiveness, and control.

***
About Avangate B.V.
Avangate B.V. provides solutions for electronic software distribution and reseller
management, assisting software companies worldwide in successfully selling their
products online and at the same time efficiently managing a distribution network.
The company\'s offer includes an eCommerce platform incorporating an easy to use and
secure online payment system plus software marketing services and additional
marketing and sales tools such as an affiliate network, automated cross selling
options, software promotion management, real time reporting, 24/7 shopper support,
and the myAvangate reseller management program specifically designed for software
sales.

More information can be found on the corporate website, at www.avangate.com

For further information, contact:

Avangate
Tel.: +31 20 890 8080
Email: info@avangate.com
Web: www.avangate.com


For Media related enquiries, contact:

Sorana Kunst - PR Manager
Tel.: +31 20 890 8080
Email: press@avangate.com


Web Site = http://www.avangate.com

Contact Details = Avangate B.V.
Van Heuven Goedhartlaan 937
1181 LD Amstelveen
Amsterdam Metropolitan Area
The Netherlands,
Office: +31 20 890 8080
Fax: +31 20 203 1309
e-mail: press@avangate.com