Released on = May 2, 2007, 1:31 pm

Press Release Author = Lisa Wilberding

Industry = Internet & Online

Press Release Summary = Streamlining the Complete e-Commerce Process:
Brand Labs Announces the Launch of Brand Labs Complete

Press Release Body = Rochester, MI., May 2, 2007-Brand Labs today announced the
launch of its premier one-stop e-commerce package, Brand Labs Complete, a
comprehensive suite of e-commerce services allowing retailers and manufacturers to
effortlessly operate and grow their e-commerce businesses. Brand Labs combines a
broad spectrum of expertise--including web site design, e-marketing and branding,
merchandising, logistics, call center operations, order fulfillment and financial
analytics--into one total solution.

\"A huge concern facing retailers and manufacturers is establishing or managing their
e-commerce business,\" said Kevin Harman, Brand Labs President. \"It\'s rare to find a
partner like us who can provide all the elements needed to run a successful small to
mid-sized e-commerce business-we allow clients to focus on their offline business
without the hassles of hiring several in-house employees or managing multiple
vendors,\" added Harman.

Brand Labs originated and has grown through first hand experiences of building
successful e-commerce businesses. A Rochester native, Harman began working in
manufacturing and distribution in 1992 at his family business, Harman Corporation.
Under his leadership, Harman\'s marketing and technology team helped build a unique
e-commerce business model that has lead the multi-million dollar family plastics
company to where it is today. \"Using our e-commerce business model, we quickly
developed redhatsandmore.com, which, within three years, became the leading retailer
of Red Hat Society(r) hats, apparel, and accessories with sales over $1 million,\"
said Harman. \"We realized the uniqueness and tremendous potential of our e-commerce
model and ran with it-opening Brand Labs in 2006.\"

Besides providing customer call centers and fulfillment services, Brand Labs
Complete offers a unique e-reporting program, which extends far beyond traditional
web metrics and reporting. With an in-house CPA, Brand Labs meets monthly with
clients to analyze financial data. \"This is particularly effective for
manufacturers who need to keep up with current e-commerce competition, but need to
see and understand where to allocate dollars in terms of ROI,\" said Mark Maurer,
Brand Labs CFO. \"One of the main reasons I partnered with Brand Labs was because of
their extensive e-reporting capabilities,\" said Joe Schodowski, president of
Shelving, Inc., a residential and industry shelving company launching several new
endeavors with Brand Labs, including a new residential storage web site,
theshelvingstore.com.

Brand Labs Complete is available now and priced using a unique revenue-share pricing
model. Fees vary according to the individual needs and goals of each client.
\"Because of our revenue-share business model, we align our goals alongside our
clients\' goals to increase revenue with their e-commerce business,\" concluded
Harman.

About Brand Labs
Brand Labs partners with retailers and manufacturers to operate and grow their
e-commerce businesses. With a proven track record and years of experience managing
e-commerce web sites, Brand Labs helps businesses focus on their offline business.
Please visit www.brandlabs.us or call us at 248-318-0935.
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Web Site = http://www.brandlabs.us

Contact Details = Brand LAbs
360 South Street
Rochester, MI 48307
248-318-0935
www.brandlabs.us