Released on = May 16, 2007, 6:08 am

Press Release Author = Maleva

Industry = Internet & Online

Press Release Summary = Whirlpool Europe, leader in production and marketing of of
major home appliances, chooses UbiEst as technological partner to support visibility
strategy of Whirlpool's network across Europe.

Press Release Body = Whirlpool Europe, leader in production and marketing of of
major home appliances, chooses UbiEst, italian company specialized in web-based
mapping technologies, as technological partner to support visibility strategy of
Whirlpool's network across Europe.

Whirlpool local websites for Italy, Finland, Spain, Belgium, Norway, Denmark,
Germany, Rumania, Portugal, Polonia, Sweden, and soon Hungary, Russia, Czech Rep.
and Slovakia integrate online "store locator" services by UbiEst to provide to
online visitors information and routes to reach assiatance centres ans points of
sale based on proximity criteria.

Among the reasons for choosing UbiEst technology are the services' interface
flexibility, the extended geographic coverage and the fast time-to-market of UbiESt
"Store Locator" solution. UbiEst services allow Whirlpool to manage multiple
language localizations and layouts: ie, Whirlpool Germany website features different
interface "look-and-feel" for "Whirlpool" and "Bauknecht" ranges. An important asset
of the project is the backoffice management suite: a fully web based secure-access
system allowing each European office to independently manage and update database of
dealers, technical partners and other points of interest.

"Whirlpool Europe is a typical example of our approach to big dimension projects"
explains Alberto Falcione, UbiEst Sales Executive Officer, "Director Trades them
UbiEst "short times, maximum customization flexibility and high levels of
performance. Moreover, Whirlpool has demonstrated an extraordinary innovation
attitude into adopting Internet-based solutions. It has been among our customers to
adopt "GeoLogs", a new set of location intelligence reports allowing to monitor web
popularity of corporate points of interst for marketing and sale scopes.".


Whirlpool Profile
Whirlpool Corporation is a global manufacturer and marketer of major home
appliances, with annual sales of more than $18 billion, 73,000 employees and nearly
73 manufacturing and technology centers around the globe. The company markets
Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Consul and
other major brand names to consumers in more than 170 countries.
Whirlpool Europe became the wholly owned subsidiary of Whirlpool Corporation in July
1991. With an Operations center in Varese (ITALY) and more than 14,000 employees,
Whirlpool Europe markets Whirlpool, Bauknecht, KitchenAid, Maytag, Amana, Ignis,
Polar, Laden (in France). Principal products are Automatic Dryers, Automatic
Washers, Countertop Appiances, Fabric Fresheners, Built-in Hobs, Built-in Ovens,
Compressors, Dishwashers, Free-standing Cookers, Freezers, Microwave Ovens, Ranges
and Refrigerators. Now, with a presence throughout Europe, the Middle East, Africa
and the Asia Pacific, Whirlpool Europe ranks as the third largest appliance producer
in the region and the Whirlpool brand is number one across Europe.
www.whirlpoolcorp.com


UbiEst Profile
UbiEst S.p.A. provides location solutions: online maps, navigation, location based
services and geodemographic market analysis (geomarketing) on Internet and mobile
connections for Business and Consumer markets.
UbiEst mapping services help leading companies meet informative and marketing
requirements in terms of location, routing and proximity of geographic assets, road
navigation, market and positioning benchmarking.
Founded in 2001 and based in Treviso (NorthEast Italy), Ubiest is part of Elda
Group, leader italian GIS operator and NAVTEQ Partner since the 80s with offices
throughout Italy and over 200 employees. UbiEst has developed its own technology in
order to provide state of the art and highly performing Internet and mobile
solutions available in in-house or ASP model from UbiEst dedicated server farm.
UbiEst offers ready-to-use products for web mapping, CRM/Call Center applications,
fleet management, off-board navigation, geomarketing and other front-end
applications. UbiEst business solutions deliver geographic support onto corporate
processes and functions like Strategic Planning, Marketing, Sales, CRM, Logistics
and Communication.
www.ubiest.com


Web Site = http://www.ubiest.com

Contact Details = [ Contact ]
Ubiest S.p.A.
Via Reginato 85/H, 31100 Treviso (TV) - ITALY
Tel. +39 0422 210 194
Fax +39 0422 210 270
www.ubiest.com
info@ubiest.com


[ Press Contact ]
Brina Francavilla Ubiest S.p.A.
Tel. +39 0422 210 194
Fax +39 0422 210 270
brina.francavilla@ubiest.com
press@ubiest.com