Released on = June 1, 2007, 6:36 am

Press Release Author = Olga Shikalova/ ALENSKA

Industry = Environment

Press Release Summary = Russian linen requires 5 times less pesticides and
fertilizers in compare to cotton, and 13 times less in compare to potatoes.

Press Release Body = ALЁNSKA, based in London, UK, was founded in 2005 by Olga
Shikalova and Yelena Konnova.

As young girls in the former Soviet Union, Olga and Yelena were brought up with a
love and respect for a national industry that continues to produce up to 90% of the
world\'s linen. Their memories of treasured family pieces that had been handed down
through generations stand testament to their passion for a culture and a product
that still leads the world in quality and intricacy of design.

Linen is grown by using traditional methods of rotation. It is planted at some
particular field for one year, and then it is not brought back to the same place for
at least 6 years. In between those fields will be used for wheat, corn, potatoes or
clover. Using this technology, Russian farmers were allowing the soil to have some
rest, and by that they were reducing amount of used chemicals.

Linen requires 5 times less pesticides and fertilizers than cotton and 13 times less
then potato (can you imagine what we eat?!!). It is ecologically friendly product.
Apart from that linen lasts up to 12 times longer than cotton. Linen is
thermo-regulating (insulating in wintertime, cool and breathable in summertime),
non-allergenic and anti-bacterial and thus especially recommended for sensitive
skin. The careful transformation and finishing processes are resulting in products
which induce a feeling of pleasure and well being.
Eastern European linen is proceeding from the savoir-faire of generations. It
inherited a unique elegance while adapting itself to evolving fashions and
lifestyles. More than ever, it gives shape to designer innovations and fulfils
consumer requirements. Whether as pure linen or in blends, it always combines
quality with loyalty and creativity.

The use of linen dates back to ancient times: it was the first known textile fiber
in the world, the earliest traces of its use dating back to 8000 BC. Linen has also
been discovered in Egyptian tombs, wrapped around pharaohs\' bodies: in 6000 BC, the
noble virtues and solidity of this fiber were already well-known. The Phoenicians,
renowned merchants and illustrious navigators, used to buy linen in Egypt in order
to export it to Ireland and England. Flax thus was the first textile plant to be
grown in Europe.

The ALЁNSKA collection is entirely focused on our belief in natural products
that care for the land and care for us. It includes luxury linen collection for your
bedding and dining: bed linen, tablecloths, cushions, linen napkins, bed throws,
table runners, tea towels and other quality home accessories:www.alenska.com


ALENSKA is a trade name of Wide Range Ltd.
The company established in 2005 by two Russian women based in London.
Major products - bed linen and table linen.
Company sells online over www.alenska.com
Shortly first mail order catalogue is to be launched.


Web Site = http://www.alenska.com

Contact Details = 335 Victoria Street
300 Vauxhall Bridge Road
London SW1V 1AA
UK
Phone +44870 027 7162
olga@wrange.co.uk