Cord Media Launches Nationwide Real Estate Program
Released on = July 13, 2007, 6:55 pm
Press Release Author = Cord Media
Industry = Real Estate
Press Release Summary = Pattie Daly Caruso Named Host of First of its Kind Real Estate Full-Service Marketing Solution
Press Release Body = Cord Media CEO Jonas Udcoff today announced the launch of New Home Television premiering this Fall in broadcasting and cable markets across Southern California and nationwide on various satellite providers. Veteran performer and local media favorite Pattie Daly Caruso will host the real estate program featuring extensive home tours, listings, area demographic information and related industry news.
"We are thrilled Pattie has agreed to join New Home Television," Udcoff said. "Pattie is a well known celebrity in Southern California and we're expecting she'll be a big draw for our homebuilders and our viewers."
"Delighted!," said Daly Caruso. "Cord Media has a great product and a talented staff. The show is terrific and I'm excited to be a part of it."
In the Palm Springs area, New Home Television will air on KESQ Newschannel 3, FOX 11 and the CW. All three stations are owned by Gulf-California Broadcast Company, the ratings and revenue powerhouse in local television.
"KESQ is by far the number one station in the Coachella Valley," Udcoff added. "And with FOX leading in primetime, we couldn't have asked for a better partner."
Offering a full service marketing solution for developers, New Home Television combines TV, online and print media opportunities with the power of aggressive public relations to reach their goals. "New Home Television will be THE resource for Southern California home buyers and developers," said Udcoff.
No stranger to marketing new homes, Udcoff is credited with creating Desert Homebuilders which has been airing in the Coachella Valley since early 2006.
"I have been working with developers on their promotional strategies for a long time and I have heard their concerns," Udcoff said. "The bottom line is television advertising is great, but they need to be able to bring that approach to viewers outside their market and across the country. Cord Media can do that."
Providing additional exposure to the developers and their homes, New Home Television's full service promotional package will include links to partner media websites such as the Los Angeles Times and Los Angeles Magazine. In the Palm Springs area, in addition to the program's broadcast in the market, participating clients enjoy additional advertising opportunities in the regional luxury publication, DUNE.
Prospective industry clients will also have an opportunity to sponsor financial and real estate news segments within New Home Television. Topics include residential and real estate, mortgage banking, insurance, contractors and other home-related services.
For your first look at New Home Television, log on to www.newhometelevision.com
About Cord Media Serving all of Southern California, Cord Media Company is a firm specializing in media sales representation, advertorial programming and television production. Launching a variety of productions in the fall of 2007, Cord Media will provide advertisers with what a thirty second spot simply cannot deliver. Cord Media's staff is comprised of former and current television journalists with extensive production and design backgrounds. Check out www.cordmedia.com for the latest news from this aggressive, stylish and cutting-edge production team.
Web Site = http://www.cordmedia.com
Contact Details = Cord Media 760.612.3275 publicity@cordmedia.com