Released on = July 30, 2007, 2:00 pm

Press Release Author = three squared

Industry = Internet & Online

Press Release Summary = three squared partnered with Novologic prepare to launch the
second edition of nine onlineT, an online interactive quarterly e-magazine
integrated with high level interactive components and indispensable content. The
second edition offers a fresh perspective on Word-Of-Mouth Marketing with content
such as an interview with subject matter expert, Paul Rand. Paul Rand is on the
board of directors for the Word of Mouth Marketing Association, and is the
President/CEO of Zócalo Group, Omnicom Group and Ketchum's entrance in to the
Word-Of-Mouth Marketing industry. Also included is an interactive match game
highlighting several widely accepted viral marketing campaigns, which makes the
interactive e-magazine experience more engaging and fun. To add to its value, three
squared provides several resources such as whitepapers from creditable organizations
and links to articles written by established marketers.

Press Release Body = three squared partnered with Novologic prepare to launch the
second edition of nine onlineT, an online interactive quarterly e-magazine
integrated with high level interactive components and indispensable content. The
second edition offers a fresh perspective on Word-Of-Mouth Marketing with content
such as an interview with subject matter expert, Paul Rand. Paul Rand is on the
board of directors for the Word of Mouth Marketing Association, and is the
President/CEO of Zócalo Group, Omnicom Group and Ketchum's entrance in to the
Word-Of-Mouth Marketing industry. Also included is an interactive match game
highlighting several widely accepted viral marketing campaigns, which makes the
interactive e-magazine experience more engaging and fun. To add to its value, three
squared provides several resources such as whitepapers from creditable organizations
and links to articles written by established marketers.

three squared's highly creative capabilities combined with Novologic's sophisticated
development techniques, have enabled the successful creation of an online
interactive publication that blurs the line between informational and entertaining
resulting in an optimal vehicle for delivering information.

Successfully fusing the distinct elements of content and infrastructure make nine
onlineT unsurpassable in its delivery. "Most companies think that since it is in
Flash it will work" states Jeff Gray, Chief Technology Officer "and this is
sometimes due to the fact that developers that create such unique user interfaces
are compromised by: 1. not using programmatic methodologies to take full advantage
of the technology and delivery mechanisms, and 2. not having a good understanding of
technologies inhibitors found on the end user machine, security devices and
settings, bandwidth, and server. All of which dictate how you create the content,
host it, update it, deliver it, and of course track it.." Both Novologic and three
squared place emphasis on understanding and validating the way the end-user will be
able to view the content enabling the effective employment of interactive elements
that operate within these determined parameters. This is an ideology that spans
across all of the work produced by three squared and Novologic.

The sophisticated design and layout of the interactive publication is another
element where nine onlineT stands out amongst other online publications. Editor in
Chief and Art Director, Donna Twohig states "the direction is to combine the feel of
a traditional print magazine keeping it current with the latest design trends and
techniques along with elements of interaction to create a hybrid approach for the
end-user. In this respect, there is a comfort level associated with the look and
feel merged with impressive interactivity that allows the end user to actively
participate with the components of the publication. It's educational, informative
and fun". Working with a select group of graphic designers, Donna has been at the
forefront of creating nine online'sT attractive and stylish design. The design
successfully reflects it's intended educational approach catering to three squared
and Novologic's corporate clients and also offers a unique marketing value by
utilizing strategic placement of its colorful interactive components.

The second edition of nine onlineT is slated to launch mid May. This edition will
discuss the importance of including word-of-mouth marketing into your organization's
existing marketing plan, and how the use of growing technologies can enhance your
overall online strategies.


Established in 1999, three squared (www.threesquared.com) is an Interactive
Marketing & Media Agency specializing in on screen | online | on targetT services.
Through a unique mix of strategy, creative, technology and video, three squared
develops online experiences which engage and effectively serve to educate and retain
audiences, allowing clients to differentiate themselves in a crowded marketplace.

Also founded in 1999, Novologic (www.novologic.com) provides scalable learning
support services for growing, changing companies so they can enable employees to
quickly contribute bottom line results for the organization. Novologic helps
deliver the learning services that make it possible for employees to consistently
perform at high levels and offers consulting services and custom courseware
development which allow customers to make best practices a common practice.


Web Site = http://www.threesquared.com

Contact Details = Barbara Vining
404-688-4333
bvining@threesquared.com