Released on = July 25, 2007, 3:17 am

Press Release Author = RocSearch India

Industry = Financial

Press Release Summary = RocSearch India, a leading research and analytics firm,
released a report isolating the key growth drivers of the Digital Signage industry
and gauging the industry's growth potential.

Press Release Body = NOIDA, 25 July 2007: RocSearch India, a leading research and
analytics firm, released a report isolating the key growth drivers of the Digital
Signage industry and gauging the industry's growth potential.

RocSearch conducted a PEST analysis against the backdrop of emerging market trends
and also used the Porter framework to take an in-depth look at the pulls and pushes
for this relatively nascent industry.

The RocSearch study explores the role of digital signage as a branding and retailing
tool. It also studies the effect of the overall retail environment on the demand for
digital signage.

The report compares the plasma and LCD market to reveal that plasma displays
currently generate the highest revenues for the Digital Signage industry. However,
the total contribution of LCDs is expected to be approximately 40% by 2009 against
plasma's 48%.

The growing presence of digital signage has been analyzed across markets, such as,
the hospitality sector, restaurants, airports, health clubs, shopping malls,
corporate houses, the advertising arena, government agencies, museums and research
agencies.

Besides throwing light on opportunities and market barriers, the RocSearch study
lists a comparative analysis of Dynamic Digital Signage (DDS) vis-à-vis other media
formats.

The report also forecasts that the next 5-10 years will see street furniture
advertising grow exponentially. From 2003 to 2008, sales of indoor and outdoor
retail dynamic displays will grow by nearly 300%.

A trend that has been observed is the collaborating of software providers and
content providers to offer a complete solution package and obtain critical mass.


About RocSearch

RocSearch is a fast-growing, UK-India based professional services firm providing
research and analytics support services to Research and Consulting firms, Brand &
Marketing Communication firms, Investment Advisory firms and Corporates. It provides
business, market, financial and emerging markets research and analytics services
with a focus on fact-based problem solving.

RocSearch helps support business development, client engagement, product development
and thought leadership initiatives of clients globally. Its India-based knowledge
centre is equipped with a growing analyst team capable of fulfilling dynamic custom
research requirements and adapting to client-specific processes.

For more details, kindly get in touch with our media contact, Gayatri Ojha




Web Site = http://www.rocsearch.com

Contact Details = Gayatri Ojha
Senior Associate - PR & Corporate Communications
gayatri.ojha@rocsearch.com
Mobile: +91 98730 89705
Direct: +91-120-40171159