Released on = July 28, 2007, 10:18 am

Press Release Author = First Tracks!! Online Media

Industry = Internet & Online

Press Release Summary = Utah's First Tracks!! Online Media has launched
UtahSkiAndSnowboard.com, offering valuable insight into the state's skiing and
snowboarding industry to visitors and locals alike.

Press Release Body = SALT LAKE CITY, Utah -First Tracks!! Online Media (FTO),
publisher of the Internet's popular First Tracks!! Online Ski Magazine, earlier this
month launched its newest electronic offering dedicated to the plethora of skiing
and snowboarding opportunities available across Utah. UtahSkiAndSnowboard.com is now
online, offering valuable insight into the state's snow sports industry to visitors
and locals alike.

"Utah has the best skiing and riding in the nation, and probably the world," says
Marc Guido, the site's editor. "Based here in Salt Lake City, we're uniquely
positioned to help spread the word."

Mr. Guido relocated FTO to Utah in early 2005 from Albany, N.Y. He explains that
Utah snow and the proximity of its ski resorts to the city were the two primary
influencing factors in that decision. "I grew tired of flying out here all the time,
so I pulled up stakes and moved the business," he says smiling. "Besides, back East
you may drive hours to reach the slopes from major population centers. Here, the
Wasatch Mountains are on the city's doorstep. This proximity of world-class skiing
to a major population center is replicated nowhere else in the North America."

Publishing since 1994, First Tracks!! Online Ski Magazine, available online at
www.FirstTracksOnline.com, enjoys over 1 million page hits per month, and serves
nearly 200,000 readers monthly each winter. Instead of First Tracks!! Online Ski
Magazine's global focus, however, Mr. Guido believes that there's a snow sports
market hungry for UtahSkiAndSnowboard.com's state-specific content.

"Even with less than normal snowfall, Utah's skier visits eclipsed the 4 million
mark for the first time ever last winter," he says, "propelling Utah ahead of
Vermont into the position of third most-visited ski state behind Colorado and
California. In fact, it was the fourth consecutive record-setting season. Folks are
coming to ski Utah more and more each year. We'll keep readers informed via daily
news from the slopes and foster a vibrant community via our online user forums. Snow
conditions reports and real-time weather data will let our readers know precisely
when to hit the slopes this winter."

Like First Tracks!! Online Ski Magazine, UtahSkiAndSnowboard.com will be wholly
supported by advertisers. Readers always enjoy its content free of charge. An RSS
feed is available to keep readers informed via headlines and article summaries, even
without visiting the web site daily.

FTO has fully committed itself to publishing in an electronic format, and eschews
publishing a printed version. Mr. Guido believes that in an era of increasing market
penetration of laptops, smart phones and other portable devices, electronic
periodicals will continue to supplant their printed brethren. He also explains that
there are numerous advantages that an electronic format provides.

"We have no publishing or distribution costs other than server expenses," Mr. Guido
says, "and that allows us to provide content to our readers free of charge.
Furthermore, a print magazine goes to press days or even weeks before it reaches the
reader. If something happens today, our readers will know about it today."


For media inquiries or interviews, contact:
Marc Guido
First Tracks!! Online Media
801.634.5896
editor@FirstTracksOnline.com

Web Site = http://www.UtahSkiAndSnowboard.com/

Contact Details = For media inquiries or interviews, contact:
Marc Guido
First Tracks!! Online Media
Phone: 801.634.5896
Fax: 866.293.9107
editor@FirstTracksOnline.com