Released on = July 18, 2007, 2:25 am

Press Release Author = Gideon multimedia

Industry = Telecommunications

Press Release Summary = Split, CROATIA, 11. 07. 2007 - An innovative mobile travel
guide - mobiEXPLORE Croatia, was officially launched online this week at
www.mobiexplore.com. This mobile guide presents a unique solution for the mobile
phones that combines rich content, useful functionality, daily updated information
and best of all it is available completely free of charge.

Press Release Body = Split, CROATIA, 11. 07. 2007 - An innovative mobile travel
guide - mobiEXPLORE Croatia, was officially launched online this week at
www.mobiexplore.com. This mobile guide presents a unique solution for the mobile
phones that combines rich content, useful functionality, daily updated information
and best of all it is available completely free of charge. All tourists and visitors
to Croatia (Lonely Planet\'s Top Destination for 2005) now have the opportunity to
see all that Croatia has to offer on their mobile. mobiEXPLORE Croatia was developed
by Gideon Multimedia award winning mobile development company. This is a first in
series of similar projects planned for major European travel destinations by Gideon
Multimedia, a member of Nokia\'s advanced developer program, Forum Nokia PRO.

Croatia is increasingly popular travel destination mainly because it managed to
preserve \"The Mediterranean As It Once Was\" with spectacular beaches, pristine
nature and rich cultural and historical heritage. MobiEXPLORE Croatia features 157
destinations including national parks, cultural and historical sights, popular but
also less known resorts and tourist destinations throughout Croatia. Interactive
maps of Croatia and individual cities, animations, photos, guides, etc. Are all
combined to present information about active vacation, gastronomy, fun and
entertainment, sights, news, service information, useful tips and advice, local
customs and much more including a small Croatian phrasebook. MobiEXPLORE Croatia is
initially available in English and Croatian but Italian and German versions are
scheduled to be launched within few weeks.
Best of all, it is available as a freeware. You can download it from
www.mobiexplore.com . Those tourists who already arrived in Croatia can get by
calling Gideon\'s call centre at +385 21 314 000 .
The mobiEXPLORE project is based on Adobe® Flash® LiteT technology, specifically
developed for mobile phones and consumer electronics devices. Flash Lite
dramatically accelerates the delivery of rich content and user interfaces. Gideon
Multimedia has taken full advantage of its potential to set a new level of
expressiveness, efficiency, and interactivity for mobile travel guides. Because of
its obvious advantages the technology has spread rather rapidly, as of June 2007
over 250 million Flash devices were shipped worldwide and over 300 Flash different
Flash-enabled device models are available on the market. Those users who don\'t have
Flash-enabled phone can still use mobiEXPLORE system through WAP interface.

Gideon Multimedia is company specialized in multimedia development and publishing.
Its CD-ROM postcards, multimedia souvenirs, feature major ravel destinations
including London, Salzburg, Munich and Bavaria and many others. For its CD-ROM
postcards Gideon has won numerous awards at international multimedia contest and
innovation exhibitions.
Gideon Multimedia is a member of Forum Nokia PRO, a program that provides advanced
technical, business development and marketing support to select mobile software
companies. Forum Nokia PRO provides specialized support for advanced developer
companies creating the next generation of software for the Series 40, S60, and
Series 80 platforms developed by Nokia. A select number of companies worldwide who
demonstrate industry leadership are chosen as Forum Nokia PRO members. As a member
of Forum Nokia PRO, Gideon Multimedia receives:
. early access to Nokia technology
. close integration of its software with Nokia devices
. specialized service and support provided by Nokia to help Gideon Multimedia stand
out in the marketplace
. the opportunity to further strengthen its relationship with Nokia
. benefits through Nokia\'s extensive worldwide software distribution channels
. invitations to participate in valuable co-marketing activities

mobiEXPLORE Croatia is only a first in a series of similar projects for all major
tourist countries in Europe that Gideon Multimedia plans to launch in cooperation
with its international partners.



Web Site = http://www.mobiexplore.com

Contact Details = Vedran Prazen, executive director
Mob. +385 99 6070 987, e-mail: vedran@gideon.hr
Tel. +385 21 314 003 Fax. +385 21 314 007