Released on = August 29, 2007, 10:30 am

Press Release Author = Alison McNeill

Industry = Internet & Online

Press Release Summary = Magnify.net Embraces and Empowers the Future of
User-Generated Content - Letting Members Discover and Share Content-Specific Video

Press Release Body = NEW YORK - August 29, 2007 - Magnify.net, peer-driven online
video discovery and broadcast channel for people, groups and businesses, is inviting
its site owners to participate in the community-driven beta test of its breakthrough
program - the AdShare Network. Rooted in the company's core vision of empowering its
community members, the new AdShare Network gives site owners complete control over
their advertising strategy, including singing up and deploying their own ad
inventory. This program lets owners monetize their pages - while balancing the
unique needs of their visitors and advertisers.

Magnify.net gives its users the tools and resources to discover, review, organize
and share content-specific video with like-minded individuals - regardless of where
it's hosted. Unlike other sites that are warehouses for vast numbers of video,
Magnify.Net lets its users tailor their video channel for their own interests and
that of their target community. The Magnify platform searches, sorts, and delivers
video based on a site's unique interests - and allows owners to review and approve
only the video that meets their content and quality criteria.

Without a formal launch, Magnify.net already boasts 10,000 video channels built by
individuals and small business owners since its beta introduction in January 2007,
and has seven million page views in July.

As television continues to lose mindshare to the Internet, web-based advertising is
gaining well-deserved focus. According to research firm eMarketer, online ad
spending in the U.S. will rise from $16.4 billion, or 5.8% of total U.S. ad
spending, in 2006 to $36.5 billion, or 11.3% of total spending by 2011. With its
highly curated and content-specific video, Magnify sites offer online advertisers
the perfect vehicle for reaching their target audience.

"We see the next 24 months as a critical turning point for ad dollars. By launching
the AdShare Network now, we're giving our users a head start in determining what
advertising strategy works best for them, their advertisers, and their visitors,"
said Steve Rosenbaum, founder and CEO of the Magnify.Net team. "Each day we see
power shifting from Madison Avenue to Main Street - and a new economy is growing up
around video-centric communities of content. This means that individuals or small
businesses with passion can become the central place for content consumers. And
that's exciting."

"RC Universe intends to grow the RCUvideos.com platform with Magnify.net as our
video solutions provider, said Marc Vigod, Co-Founder of RC Universe. "We believe
the growth of video online will continue and we want to go along for the ride
together."

About Magnify.net
Magnify.net is founded by a team of experienced media, technology and Web
development entrepreneurs with a strong track record of best-of-breed innovations.
The Magnify.net team is led by Steve Rosenbaum -- one of the early innovators in the
use of small format video, and user-created video. Rosenbaum created MTV Unfiltered
-- the first series produced entirely by viewers, and directed the multi-perspective
feature Documentary \"7 Days in September\". Magnify has been financed by its founders
and a group of private individuals. More information can be found at www.magnify.net


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For more information:

Alison McNeill
Future Works, Inc.
408.428.0895 112
alison@future-works.com

Web Site = http://www.future-works.com

Contact Details = Alison McNeill
Future Works, Inc.
408.428.0895 112
alison@future-works.com