Online Communities To Virally Grow Your Audience And Business
Released on = August 3, 2007, 5:21 am
Press Release Author = Dhanushka Fernando/Ekwa
Industry = Media
Press Release Summary = Before explaining the ways and means of how online communities can help grow a website's audience and business, lets focus on what an online community is and how it is built.
Press Release Body = An online community is built when a group of people, who meet on the net for a common cause. This could be based on any interest - business, travel, global warming, music, movies etc. Online or virtual communities help promote and communicate a common message to thousands in their community, all at the same time.
The prime purpose of an online community would be to create an interactive place and for any given interest. For instance the members of a business community have the ability to converse, argue, inform, and improve their day to day business routines and discuss new ideas. This allows a person to stay updated and ahead in their professions, interests and crafts. Today online communities are very popular among the younger generation; they have communities for entertainment, gaming, music, instruments, and even dating. Online communities keep expanding everyday, as you will see people latching on to new interests everyday and become part of their interested community.
"Word of Mouth' marketing is rated as the best form of advertising according to many marketing gurus. Online communities are one of the very few systems that use this technique to increase their population and market their brand. With features such as 'tell a friend', 'testimonials', 'articles' and the common chain mail, online communities are able to attract new people and get them enrolled into their system. Thus, they have a ready made audience at anytime. One online community that is dedicated to helping small and medium site companies grow is www.ekwa.com. They are a business community that is offering business websites to work at home entrepreneurs, helping them communicate and discuss issues with experienced or like minded people.
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