Sales Letter Order Links - How Many Should You Have

Released on = August 20, 2007, 4:19 am

Press Release Author = Frontier Marketing Intl, LLC

Industry = Marketing

Press Release Summary = How Many Order Links Should You Have In Your Sales Letter
Copy In Order To Get A Customer To Purchase Your Product?

Press Release Body = Farmington, Michigan--Many Internet Marketers think that they
should strive to have two things happen when visitors come to their website. They
want them to sign up for their list and buy a product. Top Internet businesses know
that the only goal they have is to have people buy their product. Don't worry about
having them sign up. They want them to buy today.

How do Internet Marketers get visitors to buy their product today? This assumes that
they already have a website and are currently marketing their product or service
online.

Internet Marketers can miss out on thousands of dollars in revenue if they don't
take into account the following considerations. First, look at their order links.
Order links are links that will take the customer to their website page where they
can enter their payment information and purchase their product or service.

The question is: Where should Internet Marketers have order links within their ad
copy?
There are two main modes of thinking as far as order links go:
Order Link Mode 1: There are no order links in their ad copy until the bottom of the
copy.
Order Link Mode 2: There are several order links throughout the copy.

Essentially, in both the online and offline world, a customer comes to their sales
letter and reads the headline. If the headline catches their eye then they will read
on. Internet Marketers have to make sure that their sales letter consists of chunks
of information or smaller sales letters within the large sales letter.

A visitor begins at a zero value when they come to the website. Then they read the
sales letter headline. Now they have stepped onto the ladder of value. The more they
read the sales letter, the higher they go up the ladder of value. When they are
asked to buy something on the website right away, they lose interest, but don't go
down to the bottom of the ladder. They simply go down a notch in the value ladder.
At the end or sooner a prospect will purchase. This is when they are at the top of
their value hill.

The customer will determine whether or not they believe the price of the product or
service is worth the value. Once they perceive this equality then they will make the
purchase.

The customer goes through this process about 9 to 12 times while going through the
sales letter. So, how many times should they have an order link in their copy?
First, Internet Marketers take a look at their current sales letter. They ask
themselves how many order links do they have in their sales letter copy? Many people
have too few order links. They should have 9 to 12 order links. Anything more is
overkill and will turn the customer away.

Secondly, they need to ask for the sale in a lot of different ways. They should get
a lot of trial closes out of the way before the person actually buys. What is a
trial close? A trial close is when a person has read one of the small chunks of
their sales letter and has been asked to purchase the product at that point with an
order link.

Additional tips to creating their own wealth include: Follow the piles of cash. Find
people who have successfully http://www.promotingtips.com [created wealth] and learn
from them. \"Matt Bacak, the powerful promoter, is the person who has done just that
in business and is leading expert on how to achieve quick and easy success\" said
Ralph Marcus Maupin Jr. (Mark Maupin) co-founder of National Real Estate Network and
PrEasy.com LLC.

Remember, it\'s not only what they know, but who they learn it from. Learn from
someone who is more successful then they. Learn the tricks of the trade and
http://www.powerfulpromoter.com [internet marketing tips] from someone that has
actually built wealth and not just written a book about it. Forget the past. It does
not matter who they are or where they came from. Everyone deserves to be a
millionaire.

Contact Information:
Stephanie Bunn
2935 Horizon Park Drive, Suite D
Suwanee, GA 30024
(770) 271-1536
http://www.internetmillionairemind.com

Source: National Real Estate Network. Check out their website at
www.megaeveningevent.com

This Press Release has been submitted by PREasy.com


Web Site = http://www.powerfulpromoter.com

Contact Details = 1140 Old Peachtree Rd, Suite D
Atlanta, GA
30097
770-271-1536
matt.prsubmission@gmail.com

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