Playforce Website Launch

Released on: September 5, 2007, 2:59 am

Press Release Author: Andy Headington

Industry: Internet & Online

Press Release Summary: Playforce are a leading provider of playground equipment for
schools and organisations across the UK. Playforce has recently launched their new
website, built by web design agency Adido Solutions.

Press Release Body: 2007 has been a great year for the company gaining recognition
for the tremendous growth and effort invested in the company since it started in
1998, winning two trophies at the National BSBC awards and becoming a Beacon South
West company.
To reflect the growth of the business and its position as a leading playground
equipment provider, Playforce asked Adido Solutions to redesign their website. The
previous website was built several years ago and as well as having an out of date
design, it was also hard to manage and didn\'t generate the desired levels of
traffic.
Working closely with the Adido Solutions team, Playforce were provided with a fresh
website, targeted to their different clients to meet a variety of company
objectives;
. To increase leads, sales volumes and to help open communication channels with
customer and target markets
. To provide a resource knowledgebase for our target markets
. To increase brand awareness, raise the profile of our company in the education
sector, in particular, head teachers and supporting staff
. To reduce print marketing, reducing overheads and still providing information to
our customers in a timely and cost effective manner
. To set the standard for usability, accessibility and visitor experience and to
conform to all DDA legislation
Additionally, the Playforce staff are able to add new pages and products to the
website at any point, using the Adido content management system.
After less than a month, the results have been encouraging, seeing big jumps in
search engine positions due to effective search engine optimisation work. The
website will become core to the marketing effort of the company and will be pushed
in many areas to ensure it achieves the goals set out.

Marketing manager for Playforce, Julia Budniak, said;
\"Our previous website didn\'t reflect the company\'s position as one of the leading
playground equipment providers and we needed to make sure that we chose the right
partner to work with us to make our website one of our main contact points for new
and current clients alike. We have worked with the Adido team to produce what we
feel is a great, usable website which we are all proud of. We look forward to
continuing the relationship with the team in the coming months to produce even
better results.\"

Web Site: http://www.adido-solutions.com

Contact Details: Adido Solutions Limited
Bristol and West House
Post Office Road
Bournemouth BH1 1Bl
Dorset
01202 313740

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