Released on: September 5, 2007, 6:13 am

Press Release Author: Raya Contact Center

Industry: Telecommunications

Press Release Summary: Raya Contact Center poised to boost Fortune 500 portfolio
with GITEX 2007 participation to highlight world-class, cost-effective BPO services
and other strategic offerings to the Middle East

Press Release Body: Raya Contact Center (RCC), a subsidiary of Raya Holding, one of
the leading Middle Eastern companies specializing in the field of Information
Technology and Telecommunications, will showcase its specialized Business Process
Outsourcing (BPO) services at GITEX 2007 as part of ongoing initiatives to take
advantage of the continued growth of the IT industry in the region. RCC will set up
its GITEX exhibition as part of the grand Egyptian Pavilion in Hall 2 at the Dubai
International Convention and Exhibition Center from September 8 to 12.

With over 3,300 international companies from around 79 countries, GITEX 2007 is
expected to be the strongest edition in the history of the world\'s third largest IT
exhibition, providing RCC the perfect platform to consolidate its presence as one of
the leading contact center/BPO providers in the MENA region, the third fastest
growing IT market.

\"Our participation in GITEX this year will reinforce RCC\'s positioning as one of the
leading contact center providers in the region as well as a prominent provider of
Business Process Outsourcing (BPO) to the IT sector in the Middle East. We are
confident that by exhibiting in GITEX, we will demonstrate that our experience in
serving multinational companies in the Middle East will be of great benefit to the
companies in the region\" said Khaled Shash, CEO, Raya Contact Center Line of
Business.

The Egypt-based RCC will also leverage its strategic location and its incisive
understanding of the regional market to cement its positioning as the Middle East\'s
preferred near shore business partner.
\"RCC\'s location in Egypt enables it to provide its services with the highest quality
cost effectively with multilingual contact center representatives, who are fluent in
Arabic, English and French, as well as other major languages. The Middle East has
become a significant target market for RCC because our core competencies and
services are ideal for the market needs of the region,\" said Shash.

Such inherent competitive advantages have enabled RCC to attract Global Fortune 500
companies in the Middle East, including Intel, CISCO, Microsoft, HTC and General
Motors served by over 1,800 internationally-certified multilingual agents, who
fluently speak Arabic, English French, Spanish, German and Italian with neutral
accent. Moreover, Raya Contact Center\'s IT culture derived from its mother company
Raya Holding has enabled it to proficiently specialize in Business Process
Outsourcing Solutions specifically targeted to the IT sector. RCC\'s consolidated B2B
inside sales center helps clients reach the optimal balance of return on investment,
specifically for SME\'s, high-quality channel management, risk mitigation and cost
reduction.

Quality is a major pillar for Raya Contact Center. RCC has been ISO-9001 certified
for the last five years and is currently finalizing COPC certification. Moreover, to
address the increasing demand for its services, RCC resides in a state-of-the-art
telecom facility that accommodates for more than 850 agent seats spread over 5,000
m2 to enhance Raya Contact Center\'s ability to continuously offer its professional
business process outsourcing services with a much larger capacity. The slick,
hi-tech building features the best in IT and telecom infrastructure, including a
solid connection to a VOIP cloud via a point to point trunk line to the US and
Europe. The building is just one of many of the efforts of Raya Contact Center to
offer the highest quality of Business Process Outsourcing services.



Web Site: http://www.rayacontactcenter.com

Contact Details: 7A El Haey El Motamez, Atlas Zone,
6th Of October City, Giza,
Egypt.
Phone number:(+202)38278900
Fax:(+202)38278902
sales@rayacorp.com