Released on: October 2, 2007, 1:35 am

Press Release Author: IMR International

Industry: Healthcare

Press Release Summary: EPG Patient Direct is a new European public website providing
healthcare advice and disease information in a choice of languages. Concise,
informative and easy to understand, it's 'Quick Guides' focus on the causes,
symptoms, lifestyle advice and treatment options associated with a broad range of
medical conditions. Other content includes health news, support groups and personal
health tests.

Press Release Body: London, England, 27th August, 2007

Guide to Psoriasis launches on new European health website

IMR International Limited, developers of e-communication and clinical information
solutions, today announced the launch of a comprehensive guide to psoriasis within
its new public health portal; www.epgpatientdirect.org.

Supported by Merck Serono, the Psoriasis Quick Guide will join other interactive
guides to form part of the EPG Patient Direct interactive knowledge 'library'; a
range of online guides designed specifically for use by the general public.
Contained within the resource is an overview of psoriasis; its various types and
characteristics, treatment options, general lifestyle advise, a self assessment
tool, patient download leaflets and links to other useful sources of information and
support.
"The Quick Guide is intended to break down medical language barriers and raise
patient awareness" said Michelle Kelly, Partnership Director for EPG Patient Direct
"In doing so the resource will empower the patient, aid better communication with
health professionals and facilitate understanding of treatment options and possible
outcomes."

"We recognise that psoriasis has a huge impact on patients' daily lives and hence
there is a tremendous need for information", said Rajesh Gupta, Vice President for
Dermatology at Merck Serono. "We hope that the online platform that is used for the
Psoriasis Quick Guide will provide patients an easy way of searching for and finding
materials and tools that will be useful for them to be able to cope better with
psoriasis."

"Whilst we recognise that today's patients are more informed than ever before, they
are still faced with an overwhelming challenge in sourcing health-related
information that is comprehensive, trustworthy and easy to understand" said Chris
Cooper, Managing Director of IMR International Ltd. "By working with the support of
partners in healthcare such as Merck Serono, we aim to cut through the masses of
sometimes irrelevant information available on the internet and connect patients and
their carers with information and advice that is viewed as authoritative, balanced."

Sanctioned by the European Medical Association and produced by IMR International Ltd
(www.imrmedia.net), EPG Patient Direct is dedicated to providing the general public
in Europe with a credible source of independent health-related information. Further
information about EPG Patient Direct, its content and partners, can be found at
http://www.epgpatientdirect.org/page.cfm/page/707.

About IMR International Limited.
East Sussex, UK based IMR International Ltd is a private limited Company
specialising in the delivery of e-communication and clinical information solutions.
The Company's activities fall within three key areas of competency: Electronic
Publishing, e-Marketing/Communications Solutions and Campaign Design. It also
provides database analysis, market research (Healthcare) and market intelligence
services.



Web Site: http://www.epgpatientdirect.org

Contact Details: Charlotte Batten
IMR International Public Relations
PHONE: (+44) 01892 667512
E-MAIL: press@imrmedia.net
WEB: www.imrmedia.net