Released on: October 10, 2007, 9:21 am

Press Release Author: Gerry Gottlieb

Industry: Real Estate

Press Release Summary: ITRA, the International Tenant Representative Alliance,
announced today that it will hold its Worldwide Fall General Conference in San
Francisco at the San Francisco Hilton, Financial District October 26th through the
28th.

Press Release Body: October 9, 2007, Chicago, IL

ITRA, the International Tenant Representative Alliance, announced today that it will
hold its Worldwide Fall General Conference in San Francisco at the San Francisco
Hilton, Financial District October 26th through the 28th. The corporate real estate
keynote speaker, Mr. Gary Jay Saulson, Director of Real Estate, PNC Financial
Services Group, will present the innovative strategic plan of his firm for leasing
and acquiring office space in "green" buildings, entitled, "Making the Business Case
for Green Buildings".

Headquartered in Chicago, IL, ITRA is the largest tenant representation organization
in the world, with offices in over 65 major markets in North America, Latin America,
Europe, Asia and the Pacific Rim. ITRA holds unique appeal for corporate clients as
its affiliates do not represent the professional landlord. ITRA offers traditional
services such as leasing, acquisitions and dispositions, supplemented by special
assistance in state and local incentives, lease auditing, lease management, local
analysis, project management, strategic planning, space planning and more. With its
global reach, ITRA provides its corporate clients a valuable dual focus - a
macrocosmic understanding of global real estate trends, together with a microcosmic
expertise in local markets. For fifteen years, ITRA has been negotiating on behalf
of tenants and users of corporate space, exclusively looking out for their best
interests. During the company's upcoming 15th Anniversary Conference, which will
focus on green buildings, the major topic will be a very special type of "property
owner". The "Landlord" is the Earth, and the discussion will center on novel ways of
looking at the tenant-owner relationship with regard to environmentally friendly
office building technology.

"We've always had an environmental interest, but it's refreshing to see that our
clients are now beginning to share our passion," says ITRA's Chairman, Ronald R.
Pollina, PhD. \"What we're looking to explore is how we can match green properties
with clients who hold similar interests."

Dr. Pollina is understandably excited about the ecological and fiscal implications.
"Supporting 'green' technology offers another dimension to the concept of being a
responsible tenant," he adds. "It is in everyone\'s best interest to take
responsibility for sustaining the environment. As an organization that represents
tenants, ITRA urges landlords to develop green buildings. Ultimately, it's going to
be mutually beneficial, because environmentally responsible landlords and tenants
will in turn make property values go up."

For more information about ITRA and its 15th Anniversary Conference, contact ITRA's
Administrative Offices at 888.925.4872 or email at itra@itraglobal.com. You may
wish to visit the ITRA web site at www.itraglobal.com.



Web Site: http://www.itraglobal.com

Contact Details: Administrative Offices: 888.925.4872
email: itra@itraglobal.com
web site: www.itraglobal.com