Released on: October 9, 2007, 1:13 pm

Press Release Author: BBG&G Advertising

Industry: Advertising

Press Release Summary: The Business Marketing Association of the Hudson Valley
(BMA-HV) will hold its October meeting on Tuesday, October 23rd, at Ship Lantern
Inn, Milton, from 6:00 - 9:00 p.m. The guest speaker will be lifelong advertising
guru, Upstart Brand Communications president, and former NJ Chapter BMA President
Paul W. Richartz.


Press Release Body: Milton, NY (October 3, 2007) -The Business Marketing Association
of the Hudson Valley (BMA-HV) will hold its October meeting on Tuesday, October
23rd, at Ship Lantern Inn, Milton, from 6:00 - 9:00 p.m. The guest speaker will be
lifelong advertising guru, Upstart Brand Communications president, and former NJ
Chapter BMA President Paul W. Richartz.

Says Bud Clarke, BMA-HV President, "We've all seen or heard about the reality TV
shows in which wannabes put themselves out there to be scrutinized by the experts.
Well, we have an ad copy expert coming here for our October meeting-Paul Richartz
has won so many awards for his campaigns that he's practically the father of
contemporary advertising-and he is going to review ads created by local advertisers.
Not only should it be lots of fun, but it will give members and guests who can take
the heat an opportunity to find out what basic ingredients their ads may be
missing."

There is no fee involved to have your ad critiqued. Ads must be sent in PDF format
to fodyassociates@hvc.rr.com and received by October 12. Chosen ads will be used in
the presentation on October 23rd.

During his 30 plus years in advertising, Paul Richartz has worked for both elite
agencies and in the ad departments of prominent corporations. In addition to winning
numerous awards for unique and highly successful advertising campaigns developed on
both sides of the fence, Paul has authored many articles for domestic and
international trade journals. He also developed the "Co-Opportunity Advertising
Program" concept, which has since become a well-known model for the creation and
management of cooperative advertising campaigns in many industries.

In 2006 Paul left Madison Ave to form UpStart Brand Communications, a full service
marketing communications and brand-building agency. He also teaches in the graduate
program of the Silberman College of Business at Fairleigh Dickinson University and
serves on their Executive Advisory Board.

Interested marketing professionals and those involved in marketing decision-making
who wish to learn more about BMA-HV are encouraged to attend the October 23 meeting.
The registration fee, which includes dinner, is $35 for members, $40 for chamber
affiliates, $45 for non-members. Please make reservations by October 18, by logging
onto our website at www.bma-hv.org, or contact Tracey Cifone at 845/567-9000 Ext.
259 or email tcifone@vddw.com. For more information about the BMA-HV, visit
www.bma-hv.org. For more information about the Ship Lantern Inn, call 845/795-5400.


Web Site: http://www.bma-hv.org

Contact Details: 633 Route 211 East
Middletown, NY 10941
845.695.1880
laura@bbggadv.com