Released on: October 18, 2007, 7:57 pm

Press Release Author: National Mail Order Association (NMOA)

Industry: Advertising

Press Release Summary: Over 200 classic direct response space advertisements will be
auctioned off to the highest bidder.

Press Release Body: If you ever wanted to get your hands on an original direct
response advertisement from the early 1900's to hang on your wall, you're not the
only one. John Schulte, president of the National Mail Order Association (NMOA) has
been collecting them for years.

"Some of these ads were responsible for starting the empires we know today," says
Schulte. "I started collecting them many years ago for the Mail Order History Museum
that the NMOA features on it's website, they're a true treasure of art. To an old
marketing man like me, these ads are a thing of creative beauty. Now I have
literally hundreds of them. The works of some of the greatest ad creators of our
history are part of my collection, Max Sackheim, John Caples, Claude Hopkins, John
E. Kennedy, David Ogilvy, and many more."

"Unfortunately, I don't have room on my walls to hang them all, and now that I'm
getting up there in years, it's time to share them with others. That's why I'm
auctioning them off. I know there are many advertising men and women that share the
same passion and love of advertising history that I have, but will never get a
chance to own one of these great ads. Most people only get to see pictures in a
book. Now they can own an original to hang on their home or office wall. A tribute
to those that came before us."

Parties interested in being part of the bidding process need to send an email to
John Schulte at schulte@nmoa.org, with "Ad Auction" in the subject line by December
31, 2007. The actual auction will take place January of 2008.


Web Site: http://www.nmoa.org

Contact Details: John Schulte
National Mail Order Association (NMOA)
612-788-1673
schulte@nmoa.org