Released on: October 11, 2007, 11:22 pm

Press Release Author: Dipayan Mazumdar and Associates

Industry: Retail

Press Release Summary: New Delhi, The Apparel, Luggage and Accessories division of
Reliance Retail has announced the launch of their first Apparel specialty store
"Reliance Trends" in Gurgaon.

Press Release Body: New Delhi, The Apparel, Luggage and Accessories division of
Reliance Retail has announced the launch of their first Apparel specialty store
"Reliance Trends" in Gurgaon.

Reliance Trends store at Ambi mall offers some of the best (100+) Indian and
International brands in 30,000 square feet of shopping area ,and has been designed
and furnished by the best of breed international design agencies, to offer a high
quality and lavish shopping experience to the Indian Consumer. The store layout
compliments the evolving tastes and preference of fashion savvy consumers, giving
them an opportunity to view /shop with ease, along with an army of well trained
customer service associates, to compliment the entire shopping process.

Riding on the tremendous success at Reliance Mart in Ahmedabad, the apparel division
of Reliance Retail is well on track to democratize fashion and make it attainable to
the masses. This is being made possible by the extraordinary design pool of Indian
and International designers, integrating the international design trends and
preferences of the Indian Consumers.

The company is offering solutions to common maintenance problems through its state
of the art innovative products like Ever White Shirts, Anti Stain Trousers, Wrinkle
Free Range of garments, aromatic clothes for infants and quick- dry sports wear that
ensures optimum moisture management.

Product Quality has been ingrained into the DNA of Reliance Trends and is integral
to its mission of "Grahak Devo Bhava". The Quality system processes are designed,
implemented and monitored as per international standards by a highly competent team
of professionals. To deliver the customer the best value for their money, only those
products that demonstrate an exemplary safety and quality meeting both implicit and
explicit needs of the customer are approved for purchase. Some of the quality
standards that are being followed are American Association of Textiles, Chemists &
Colorists, American Standard, ISO & BIS test methods.

For the first time in organized retail, Reliance Trends is introducing a Made to
Measure tailoring service, offering customized fits to all the customers buying
fabrics from the store at prices comparable to their neighborhood tailors.

Reliance Trends is offering a homogeneous mix of private labels and brands across
men's, women's and children's categories to fulfill every customer's requirement.
The Network range of garments comprises of formal office wear collection for men and
women, while the Netplay range, showcases a smart casual collection for the evolving
workplace. The DNMX range has been developed with a clear focus on the youth of
India, offering them exclusively crafted fashion garments like Denims, T shirts etc.

Sparsh range of Indian wear for women, offers the finest collection of Salwar
Kurtas, Churidars and a fast evolving Mix n Match range of garments. An exclusive
label, Panda , has been developed for infants and toddlers , while the Frendz range
of garments would compliment the wardrobes the growing generation of boys and girls.


Apart from these private labels, the store is also offering some of the most
renowned brands in the country like Lee, Wrangler, Peter England , John Players,
Black berry's, Gini n Jony , Liliput , Indigo Nation , Biba and designer labels
like AND either directly or through their sub brands, most of these exclusively for
Reliance Trends.

Continuing the tradition of reaching out to the middle class of the country, the
current offering from Reliance Trends is easily affordable to the Indian consumer.
The specific private label called First Class, is designed to cater to a range of
garments cutting across mens', momen's, and children's wear to deliver extreme value
to the Indian consumers.

Taking forward the vision of Shri. Mukesh Ambani, Chairman and Managing Director,
Reliance Industries Ltd. Reliance Trends delivers unmatched affordability, quality
and choice of products and services to the consumer. Reliance Retail continues to
fine tune its offering by listening to the consumers and learning from them. This,
as the Chairman envisions, will be the beginning of transforming Indian retailing
with benefits for the Consumer.

Welcome to the world of Reliance Trends





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