Released on: October 22, 2007, 8:12 am

Press Release Author: Chris Kovach/StylePath.com

Industry: Internet & Online

Press Release Summary: StylePath.com today launched the first website that
recommends products for shoppers by learning their individual taste. The site
employs a visual search technology that matches people to products based on their
personal taste, and creates social networks for people of all styles. This patented
process simplifies online shopping by offering more accurate product
recommendations.

Press Release Body: BOSTON-October 20, 2007-StylePath.com today launched the first
website that finds products for shoppers by learning their individual taste.
StylePath's patented technology simplifies online shopping by offering personalized
product recommendations tailored to each user's unique style profile.

StylePath features style-driven items that are difficult to search for online.
StylePath's CEO, David Hornstein, explains "Online search is fine for items like
electronics or books, but does a poor job finding visually-determined products. We
solve this problem by matching a shopper's mental image of what they are looking for
with actual products online. In this way, shoppers can search thousands of sites
with one click and only see products they like." The StylePath collection includes
home décor, lighting, kitchen/bath fixtures, rugs, jewelry, watches, shoes and
handbags. The site will soon add apparel, art and textiles.

StylePath's key features include:
. Image-based search that displays product results customized to each user's taste
. Artificial Intelligence that learns users' aesthetic preferences to optimize
product recommendations
. One-Stop comparison shopping from thousands of popular sites
. StyleSpace - The first style-based social network connecting users with similar
taste to share ideas and discuss products
. 3D Decorator - An interactive application that allows shoppers to redecorate
virtual rooms to help visualize products in their own homes

How it works:
Visit stylepath.com, choose a product category, and create a style profile by
quickly rating a few test images. StylePath's patented technology finds aesthetic
patterns in your profile that match products with similar attributes from thousands
of websites. Use the "more similar products" feature to both zero in on what you're
looking for and improve future searches by teaching the algorithm more about your
style.

About StylePath:
StylePath is a Boston-based personalized shopping website founded by architect David
Hornstein. It is the only website that learns individual users' sense of style to
offer them better product matches. Hornstein initially developed the idea to gain a
deeper understanding of his clients\' aesthetic sensibilities. Through collaboration
with double-PhD professor Dr. Dan Ariely from MIT, the artificial intelligence-based
concept evolved into a way to leverage the web's vast selection to match each
individual's taste. Hornstein received patent #7,228,283 for his invention, with
two other patents pending. StylePath was selected as a semi-finalist in the
TechCrunch40 "hottest new startup" competition.

CONTACT:

Chris Kovach
Director of Marketing
ckovach@stylepath.com
(617) 308-7972

David Hornstein
Founder/CEO
dhornstein@stylepath.com
(781) 259-1221



###












Web Site: http://stylepath.com

Contact Details: Chris Kovach
Director of Marketing
StylePath.com
1 Hawk Hill Rd.
Lincoln, MA 01773
617 308 7972
ckovach@stylepath.com