Released on: October 16, 2007, 6:29 pm

Press Release Author: JoAnn Means

Industry: Retail

Press Release Summary: As recently as five years ago the children\'s custom theme bed
market was barely simmering -- but no more. The demand for these products has been
increasing dramatically. Luxury theme beds and multi-function furniture sets for
children are becoming very hot, particularly with the recent celebrity baby boom.
Sweet Dream Beds has been keeping up with this influx of interest by introducing
several new furniture designs inspired by their customers\' ideas and needs just in
time for the holiday season.

Press Release Body: As recently as five years ago the children's custom bed market
was barely simmering - but no more. The demand for these products has been
increasing dramatically. Luxury theme beds and multi-function furniture sets for
children are becoming very hot, particularly with the recent celebrity baby boom.
Sweet Dream Beds has been keeping up with this influx of interest by introducing
several new furniture designs inspired by their customers' ideas and needs just in
time for the holiday season.

In addition to continually adding new designs to their line, Sweet Dream Theme Beds
& Children's Interiors is expanding their business by providing each client with
stellar customer service and exemplary personal attention. \"The customer really gets
involved with the process. In fact, the last few beds we've designed were almost
totally customer inspired,\" says Joann Means, business manager of Sweet Dream Theme
Beds and Children's Interiors. In the three short years they have been in business,
the company has been getting ever more frequent requests, from all parts of the
country, for truly custom beds that are never standard, often fanciful and always
extreme in imagination, durability and design. \"We really mean what we say - if our
customers can dream it, we can build it,\" added Joann, \"We've introduced several new
designs into our line this year and all of them were 'dreamed' up by our customers!
One customer even used a miniature dollhouse as her inspiration for an English Tutor
Cottage theme bed set for her daughter!\" While many companies cannot, (or will not),
customize to the point that they are able to turn a photograph of a dollhouse into a
glorious sleep suite, Sweet Dream will, and does - and they do it exceptionally
well. Johnny Means, Joann's husband and the creative force of this husband and wife
team, is part fine artist, part master carpenter and part magician. So far, he has
not let down any customer's expectations, and, in fact, has exceeded them. One of
his proudest \"Dream\" moments, however, came when he was asked to build a custom
special needs bed this year for a young disabled boy. He was able to accomplish the
task with ingenuity, creativity and style. \"That bed was truly a godsend to the
young boy's mother; her daily care of him has been eased with the addition of it in
their home,\" stated John Means, \"I was really happy to help this family and build
what they needed to make their lives easier.\"

\"Each new bed is a great adventure,\" Joann added happily. Even though the creation
of custom built furniture takes a considerable amount of talent, time and expertise,
the pair embraces each custom bed request as a challenge and truly enjoys the entire
process. And the love of their work clearly shows - both in the end result and in
their growing list of satisfied customers. Donna and Craig Suro, who commissioned
the English Tutor Cottage theme bed for their daughter said this about their
experience with Sweet Dream: \"They [John and Joann were so great to work with and
JoAnne was very patient with my indecisiveness .\" \"They provided so many little
extras - like Cherry wood for the detail. The bed is constructed so well and you can
tell Johnny loves what he does by the pride he takes in his finished work. The bed
exceeded my expectations. In today's world that is rare.\"

Johnny and Joann often work together, sitting down at the kitchen table and bouncing
around ideas on how to bring a customer's dreams to fruition. Joann is the main
client liaison and is able to pull information from, and work with, each individual
customer so that they really get what they want and need. This was most assuredly
the case with one recent client whose Manhattan apartment did not offer her daughter
much in the way of convenient play opportunities. Together, Joann and her client,
Karen Brush, PhD., came up with the stunning 2007 Woodland Princess Castle bed that
was exactly what the doctor ordered. Karen was so thrilled with the entire
experience that she couldn't wait to show the end result to friends and neighbors.
As to her experience with Sweet Dream? She was quoted as saying, \"The pictures don't
do my bed justice - it has a climbing wall and a built-in tunnel under the waterfall
that leads into the lower bunk. The bed is so well constructed and the materials are
of such high quality, that a heavy adult can climb on it without fear. The paint
finish is simply magical. JoAnne and I discussed the design many times by phone and
email and I sent her clippings and ideas for almost a month. I was involved with the
process from start to finish and was able to tell them exactly what I needed and
wanted. Joann was very patient! The end result was exactly what I had been thinking
of, a remarkable feat given that I was unable to actually draw or paint my ideas
myself.\" Joann was equally delighted with the outcome of this bed, stating, \"This
bed has become a true 'indoor playground' for Dr. Brush's daughter. The extra
benefit is that it also provides an enchanting sleep space that she feels cozy and
comfortable in.\"

Johnny and Joann Means are quickly becoming the fairy godparent's of children's bed
sets. Some of their beds have already become standard classics, such as their
Princess and Prince Castle Beds. The castle beds are often distinctively customized
at the request of the client by adding special add-ons or stunning personalized
paint finishes. The 2007 introductions, such as the Surfs-Up Playhouse loft Bed, the
Girls Woodland Princess Castle, the English Tudor Cottage, the Victorian Manor and
the Souring Tree House theme bed were specially commissioned by clients to be as
unique and one-of-a-kind as their child. The year 2008 will see them introducing
more new designs such as a firetruck bed, pirate ship bed, princess coach bed and
several indoor commercial playhouse structures. As the market for lux children's
furniture grows and expands, it becomes increasingly more difficult for small
businesses to stand-out and keep pace. Sweet Dream Theme Beds & Childrens' Interiors
is able to do so by adding new introductions each year and inviting customers to
fully partake in the process. They truly are living up to their company motto - If
You Can Dream It, We Can Create It!

If you are interested in commissioning a bed for the holiday season, the Means's
advise that now is the time to get started. Call them to discuss your unique ideas
or to customize any of the new beds mentioned in this release.

You can learn more about Sweet Dream Theme Bed from their website at
www.SweetDreamBed.com or by calling Joann Means at 302-655-1845.

# # #

Web Site: http://www.sweetdreambed.com

Contact Details: 4732 Stenton Avenue
Philadelphia, PA 19144

(302) 655-1845
www.Sweetdreambed.com