Released on: November 27, 2007, 1:43 am

Press Release Author: Alberto Losada -Fun Time in Spain

Industry: Education

Press Release Summary: Learning a foreign language is hard work, and forgetting it
due to lack of actual use is a real lose of investment and opportunities. Here
comes a new educational trend called Language Coaching, getting immersed in the
language with a personal language coach and enjoying highly customized programs.

Press Release Body: Language schools are changing their methods to teach foreign
languages. In an everyday faster life, when the terms "quick", "fun" and
"customizable" are more and more present, the learning process just follows the
tide.
The European Commission, in a Special Language Barometer, reports that out of the
450 million inhabitants, 56% are able to hold a conversation in one foreign
language, and an important 28% can do it in two. Approximately 1 out of 5 Europeans
can be described as an active language learner. Over 87 % of the Europeans learned
their second or third language in an academic way, either at school (65%) or in
language schools (22%).
Why do not people learn another language? An interesting 64 % claims lack of time or
motivation, while they still may be interested in actually learn. Out of that
percentage, the first reason is the favorite among those who are 25-39 years old,
managers and blue collars, and the lack of motivation is the predominant barrier for
the older ones.
And here come the new patterns and ways to learn or improve foreign languages. As
everybody has holidays -or should have-, and the fact that most persons have some
kind of liking or hobby, the experts are starting to combine both situations to come
up with a dynamic solution. If somebody wants to practice a language, the idea is to
do it. on holiday time.
Tourism trends show that the search of experiences is an increasingly important
reason for choosing certain destinations or activities. More and more, specialized
schools and language agencies are offering language travels and trips, a mix of
language courses and active holidays.
Spain, 2006 world´s 2nd tourism destination as the UNWTO reports, is addressing
this new trend. Being the Spanish also the world´s second spoken language excluding
the Chinese mandarin, this country is becoming the convergence point of Spanish
learning and experience holidays. Among the various choices, an example of this
trend is the Spanish Coaching Experience offered by Fun Time in Spain: a golfing
week, a stay in Andalusia like a native, shopping escapades, or visiting museums
like El Prado or Thyssen-Bornemisza, always together with a Spanish language coach
and guide.
As China and its main language is growing so fast, with a 2007 estimation of almost
10% increase in tourist arrivals, will it soon be a mix of Chinese language & China
experiences the next travel fashion?
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