Released on: November 30, 2007, 3:48 pm

Press Release Author: ASOS.com

Industry: Retail

Press Release Summary: New ASOS LUXE collection heavily references nature-inspired
motifs of 1920s art nouveau and opulence.

Press Release Body: London: ASOS.com announces the launch of ASOS Christmas LUXE, a
series of ornate dresses, tops, shoes and accessories perfect for the party season.

Mazarine, the Christmas ASOS LUXE collection heavily references the nature-inspired
motifs of art nouveau and the opulence of the 1920s. The collection is designed
using luxurious fabrics and special finishes, to create stunning statement pieces.

Embellishment reigns supreme with opaque, pearlised and two-tone sequins and beading
giving fabric a shimmering, aquatic sense, whilst butterfly and dragonfly motifs
continue the nature theme. Base colours include black, and pearl, whilst vibrant
fashion shades of purple, rich emerald and flame orange are offset by lilac and
gold.

The ASOS LUXE accessories complement the clothing but also work as striking pieces
in their own right: beaded hard-case clutches and clip frame bags are essential
eveningwear accessories. Statement jewellery draws on antique references: set
stones, pearls, emeralds and diamante dominate jewellery and shoes.
"ASOS LUXE is the perfect capsule collection for the Christmas season with a range
of accessories that compliment its glamorous clothing collection," states Moriamo
Oshodi, Head of Womenswear Buying, ASOS.com.

Clothing from the ASOS LUXE collection will arrive wrapped in tissue paper and
packaged in a fabric tote bag. Prices range from £65 - £75 for a dress, £50 - £60
for a top, £35 - £45 for a bag, £25 - £50 for the jewellery and £65-£70 for the
shoes.

http://www.asos.com/search/pgeSearch.aspx?q=asos+luxe

About ASOS.com
Launched in 2000, ASOS.com is firmly established as the UK's leading online fashion
store. ASOS.com offers an extensive range of own-brand women's and men's fashion,
designer labels, lifestyle accessories and cult beauty brands. ASOS.com is the
second most visited online clothing store in the UK attracting over 2 million unique
visitors per month, and has received numerous awards such as Drapers E-tailer of the
Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of
the Year 2007, to name a few.

fashion, footwear, shoe, gift, present, shopping, jewellery, handbag, top, dress,
eveningwear accessories, pearls, emeralds, diamante, art nouveau

Web Site: http://www.asos.com

Contact Details: Susie Young
ASOS.com
2nd floor
Greater London House
Hampstead Rd
London
NW1 7FD

020 7836 1284
press@asos.com