Released on: November 2, 2007, 1:57 am

Press Release Author: Wendy Warner

Industry: Advertising

Press Release Summary: Arlington, TX November 2, 2007-The direct mail services
industry is making strides in adapting to new postal rates and regulations. Clients
and vendors are working together to devise solutions to the challenges associated
with postage rate increases faced by the many types of organizations which utilize
direct and bulk mail. These solutions include rethinking graphic design, focusing on
creating highly targeted mailing lists, and using full-service printing-and-mailing
companies to save money and time.

Press Release Body:
Arlington, TX November 1, 2007-The direct mail services industry is making strides
in adapting to new postal rates and regulations. Clients and vendors are working
together to devise solutions to the challenges associated with postage rate
increases faced by the many types of organizations which utilize direct and bulk
mail. These solutions include rethinking graphic design, focusing on creating highly
targeted mailing lists, and using full-service printing-and-mailing companies to
save money and time.

Lisa Hoffman, Director of Mailing Services
at PrintPlace, a fully automated online mail house, says that making simple design
changes to direct mail pieces can significantly reduce postage rates, which can be
prohibitively expensive to even large companies. "We recently saved a Fortune 500
company nearly $80,000 per year in postage by reformatting their Employee Benefits
newsletters to folded booklets, which mail at reduced rates." This type of solution
is being used more frequently by all types of industries, including non-profit
organizations. "PrintPlace is stepping up to the challenge of meeting our clients'
direct mail needs by working closely with them to optimize results in the most
economical ways," she went on to say.

Another way companies are saving money is by reducing costly mailing list errors.
"List cleaning" or "list hygiene" is a method of removing bad addresses in mailing
lists. Fewer bad addresses mean savings to every company. Furthermore, direct mail
houses like PrintPlace are offering their clients the opportunity to create lists
which are specifically targeted to demographics. Marketers can create direct mail
lists based on geographical locations, gender, marital status, and any other number
of pertinent factors.

Political candidates and parties can also benefit from direct mail services.
Directly mailed postcards, brochures and
booklets are a
time-tested and effective way for campaigners to reach voters. The United States
Postal Service charges Standard Rates for these customers, but treats the mailers as
First Class instead of Standard if they are are appropriately postmarked.

Lastly, more and more consumers are utilizing turnkey online direct mail services
like those offered by PrintPlace.com. By purchasing graphic design, printing,
finishing and mailing services
over the Internet, consumers can save time and costly shipping fees that will be
incurred when these services and products are done by separate vendors.

PrintPlace.com has a user-friendly website which uses robust development technology
for powerful and flexible ecommerce ordering. Their staff of customer service, color
and printing experts is dedicated to helping consumers acquire the highest level of
services and printed goods available through the internet.


Web Site: http://www.printplace.com

Contact Details: 1130 Ave H East
Arlington, Texas
877-405-3949
media@printplace.com