Released on: November 15, 2007, 6:12 am

Press Release Author: Jennings Public Relations & Advertising

Industry: Marketing

Press Release Summary: Advertising agencies and media companies are driving sales by
utilizing Experian Local Market Services\' consumer information. The company\'s newly
packaged suite of services including targeted consumer and business marketing lists,
geographic mapping analysis and local consumer research are generating nine-fold
revenue increases for companies.

Press Release Body: NEW YORK - Advertising agencies and media companies are driving
sales by utilizing Experian Local Market Services\' consumer information. The
consumer research company\'s targeted consumer and business marketing lists,
geographic mapping analysis and local consumer research are generating nine-fold
revenue increases for clients.

Learn how to reach the new local consumer:
http://smrb.com/aspx/contactus.aspx?pid=7&page=Contact_Us&cmp=1.

According to Chris Wilson, president of Experian Research Services, agencies and
media operators feel mounting pressure from advertisers for deep insight into the
buying behaviors, attitudes, opinions and psychographics of consumers at a local
level. \"The Experian Local Consumer Study reflects the complexity of the changing
preferences of the consumer at a local level. To help agencies, media operators and
advertisers deliver against these new consumer needs, more than just demographic
information is required. What you need is to hear the voice of the American
consumer,\" said Wilson.

Sam Wong, director of business intelligence of Carol H. Williams Advertising, has
been using Experian Local Market Services to provide insight to their clients since
2006. The 21-year-old, multi-million dollar agency has such prestigious clients as
Procter & Gamble, General Motors and Washington Mutual, among others. \"Through our
subscription to the Experian Local Consumer Study, we have expanded our consumer
knowledge and media profiles of target consumer segments,\" said Wong. \"The
demographic and lifestyle insights within the LCS have been particularly valuable to
help us better define and target our consumers at a local level. Experian gives us
the competitive edge with their advanced statistical analytical capabilities.\"

Two national cable companies also tapped into Experian Local Market Services. One
cable company directly attributes a nine-fold revenue increase within six months of
partnering with Experian Research Services. A second cable company closed a $300,000
media buy for a car dealership in the course of a single sales call by demonstrating
the consumer intelligence available at the local level via their partnership with
Experian Research Services.

According to Wilson, access to local consumer information in every media market is
setting a standard that advertisers will need to deliver. \"We have created a
solution that delivers consumer insight at a local level,\" said Wilson.

Listen to interview with Experian Local Market Services\' brand expert, Mark
Fauntleroy: http://www.jenningspr.net/podcasts/Mark.mp3

Experian Local Market Services delivers twice as many markets, three times the
consumer data (60,000+ data variables) and sample sizes five times larger than
competitive offerings. Its services include targeted consumer and business marketing
lists, geographic mapping analysis, local market consumer research and geographic/
socio-economic segmentation. (for more details, visit us at www.smrb.com).

Experian Research Services: The mission of the group is to enable clients to
optimize communications with their customers and prospects across multiple channels
by providing a robust description of the American Consumer. Experian Research
Services operates: Simmons (a full service, consumer research organization that has
been The Voice of the American Consumer for over 50 years) and Vente, a real-time
online quality lead generation service. In 2006, Experian Research Services was
ranked the fastest growing market research company by Jack Honomichl, the leading
market research industry authority.

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For more information, send a request to
http://smrb.com/aspx/contactus.aspx?pid=7&page=Contact_Us&cmp=1.


Web Site: http://www.smrb.com

Contact Details: For media inquiries, please contact Valerie Jennings at
816-221-1040 or send an e-mail to info@jenningspr.net.