Released on: November 1, 2007, 9:28 am

Press Release Author: Comodo Group

Industry: Software

Press Release Summary: Laminator.com chooses EV SSL as a strategy to help improve
website sales conversion in lieu of sales being closed at call center


Press Release Body: Jersey City, NJ (November 01, 2007) -- As more and more
eMerchants recognize the value of EV SSL Certificates as a site verification tool
that increases trust, Comodo, a leading Certification Authority, is pleased to
announce today that many businesses are selecting EV SSL Certificates to improve
their overall sales operational profitability. Most recently, Laminator.com, a
leading online retailer in the lamination and binding supply business, has deployed
EV SSL certificates as a strategy to help redistribute sales from their call center
to their more cost efficient website.

While EV SSL Certificates have come to be recognized as a powerful tool to increase
customer confidence by displaying a conspicuous green indicator in the address bar
in MicrosoftT IE7, the market is also recognizing that EV SSL Certificates can help
improve the ROI of all sales operations by increasing online sales conversions that
are now being completed by live phone operators. \"Many of our customers are
government agencies, schools, and business who find the products they want on our
website but then call in to make a purchase. They do this because they are concerned
about potential phishing threats\" said John Moorehouse, CEO of Laminator.com. \"With
EV SSL Certificates we can alleviate this concern and reassure customers that they
are indeed on our site and not a phishing site. Even a few points of sales
redistribution from our call center sales in favor of our website will have a huge
positive impact on our bottom line\".

Comodo EV SSL Certificates verify the identity of online merchants through an
extensive authentication process which is then visually communicated to online
visitors via a green indicator in the address bar of the site. This visual indicator
reassures customers that the site visited is indeed the business it claims to be and
that their online transaction will occur in a safe and encrypted manner. EV SSL
Certificates help mitigate the threat that consumers may be divulging their
sensitive information thus improving operational efficiency through increased online
conversion.

\"In 2006 when we launched the CA/B Forum, the standards body that developed the
guidelines for EV SSL certificates, it was our hope that we could help eMerchants
improve the trust equation on their site so that more consumers would feel safe
online and be willing to then buy online\", said Melih Abdulhayoglu, CEO and Chief
Security Architect of Comodo. \"The type of strategy that Laminator.com is
implementing with EV SSL certificates is exactly what we intended - creating trust
in the marketplace by creating new ways for eMerchants to generate more trust and
ultimately more sales with higher profitability\".

To learn more about Comodo EV SSL certificates, please visit; www.instantssl.com

Web Site: http://www.comodo.com

Contact Details: +1 888 266 6361
media-relations@comodo.com