Press Release Summary: Rocawear clothing line has become an icon when it comes to urban or streets wear, so if your wondering on how Rocawear came to being then read this article
Press Release Body: Have you ever worn a clothing line such as the rocawear? If yes, then do you know what kind of things that happened before rocawear came to be one of the famous clothing line ever? Then here a little bit history about rocawear. The rocawear was founded in 1995 by music moguls Shawn \"Jay-Z\" Carter, Damon Dash and Kareem \"Biggs\" Burke, The ROC has been at the forefront of hip hop\'s evolution into a borderless, global lifestyle. Serving as The ROC\'s initial launching pad was Roc-A-Fella Records. Realizing their ability to create culture far transcended the realm of music, the trio founded the apparel company rocawear. Like Roc-A-Fella Records, rocawear quickly risked its claim in hip-hop history by becoming the brand of choice for street sense consumers. The rocawear has concentrated on providing its costumer with ingenious modernization in terms of fabrication, application, and artwork. The brand\'s attention to detail has given rocawear an appeal far and beyond its core urban customer. Ten years have passed since the genesis of The ROC and a dynasty now reigns. And on this day and age, rocawear is a dominant lifestyle apparel brand for a wide range of customers, with annual retail sales over $700 million. Inspired by an urban aesthetic rooted in young men\'s sportswear, rocawear has extended its brand through licensing pacts to develop lines like Kids Headquarters for children, Signature for junior\'s clothing, Gina Group for socks and sandals, Gordon & Ferguson and Brandon Thomas for leather suede and fur outerwear, M.London for handbags and belts, Endurance for loungewear and big & tall, Nas Industries for headwear, Lucas Design jewelry and Color in Optics sunglasses; as well as co-branded product with Pro-Keds. By integrating international impulses into the rocawear fashion, the brand has extended its appeal beyond the national borders and has become a brand of international significance. As a result, rocawear boasts offices on countries such as UK, Japan, Canada, and Europe. Through cooperation between numerous brands, rocawear are able to effectively advertise to consumers of an entire change lifestyle, for the best of course. In addition to the traditional mediums employed to communicate rocawear's branding message such as out of home advertising (billboards, bus shelter, bus kings, etc.), rocawear also utilize a considerable amount of non-traditional method within rocawear's marketing. So if you wanted more information regarding rocawear, then visit www.streetzwear.com.