Source IT Group and HTC team up to participate in CommTel 2007

Released on: November 10, 2007, 11:27 pm

Press Release Author: Nirmala D\'souza/OAK Consulting

Industry: Telecommunications

Press Release Summary: To showcase HTC's portfolio of cutting-edge mobile devices
including the recently launched HTC TyTN II and HTC Touch at Saudi Arabia's premier
technology event.

Press Release Body: Jeddah, Kingdom of Saudi Arabia, November 11th, 2007: Source IT,
the leading regional mobility distributor in the Middle East, today announced that
they are teaming up with HTC, the world\'s leading provider of Microsoft® Windows
Mobile®-based smart devices, to participate in CommTel 2007. The companies plan to
use the premier technology event as a platform to showcase their world-class retail
mobility products such as Microsoft Windows enabled PDA and Smart phones, and meet
existing and potential customers and partners in the Kingdom of Saudi Arabia.

"The Kingdom of Saudi Arabia is one of the largest markets for PDAs and Smart phones
and a very important one for us. We decided to participate in CommTel as it is a
well established technology event for over two decades in KSA and is growing bigger
and better each year. Together with HTC, we plan to promote our portfolio of
world-class mobility devices and PDAs as well as demonstrate our company's profile
at this niche event," said Ahmed Ashraf, General Manager -Sales, Source IT
Distribution.

"Our main objective of participating at CommTel is to show our commitment to the
Saudi market by offering latest and best mobile devices and smart phones. We will
demonstrate the features of our high-end products such as HTC TyTN II and HTC TOUCH
to visitors at our stand. We are also looking forward to meeting our existing
customers and partners as well as recruiting new resellers to expand our channel
partner network in the country.\" Mr. Ashraf added.

Vishnu Vardhan, Executive Director, HTC Middle East and North Africa, said, "We are
looking forward to the start of CommTel 2007, as it gives us another opportunity to
enhance our brand visibility and image in the high profile Saudi markets, where we
made our foray with the launch of HTC Touch and HTC TyTN II. Judging by the
impressive response to HTC products, we are confident of establishing a strong
presence in this market, especially with the support of reputed distributors like
Source IT. CommTel 2007 is certain to prove extremely fruitful for us, as we
showcase the capabilities of some of our latest devices."

CommTel 2007, which caters to technology and communications in the Kingdom of Saudi
Arabia, brings together vendors and suppliers of business equipment, mobile phones,
IT to name a few and is considered to be the one-stop shop to discover new and
innovative products and services. At the event, Source IT and HTC will be
demonstrating the features and benefits of HTC's technologically advanced,
feature-rich mobile PDA & Smart phone devices - HTC TyTN II and HTC Touch in
addition to showcasing HTC's portfolio of products such as the hugely popular HTC
Advantage X7500, S710 and P3400 to name a few. Source IT will also be demonstrating
its expertise in the field of mobility and technology convergence at the exhibition.


Source IT and HTC will be exhibiting at CommTel 2007, which takes place from 12th -
16th November at the Jeddah Convention Centre. Senior executives and experts from
both companies will be present at the event to meet existing and potential customers
and partners.


About Source IT:
SourceIT was established in January 2004 with the key objective - "to offer a full
end-to-end retail distribution solution to the Middle East channel".

Source IT is one of the fastest growing companies in the Region, with a clear 100%
trade only business model focused on mobility products and accessories. Source IT
offers scalable, turn-key retail solutions, providing true addition to their
partners. For further details, please visit http://www.sourceit.ae



Web Site: http://www.sourceit.ae

Contact Details: For further information, please contact:

Miran Ellahee
Tawasel
Email: Miran@tawasel.net
Phone: 055-5507045

Or

Chris Rae
Source IT
Tel: +971 4 2994333

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