Released on: November 29, 2007, 11:18 am

Press Release Author: Patricia Handschiegel

Industry: Internet & Online

Press Release Summary: Thomas N. Burg Joins PlayyooT, the Social Networking Platform
for Mobile Games

Press Release Body: London,UK-- November 29, 2007 - Playyoo, a social networking
platform for creating and sharing mobile casual games, today announced that Thomas
N. Burg, a thought leader with extensive experience in social software and new
media, has joined Playyoo to lead the company's marketing and community building
efforts. Launching to the public in December, Playyoo presents a powerful
combination of free games for mobile phones, user-generated content, social
interaction and personal expression within a worldwide community.

Prior to joining Playyoo, Burg served as interim CEO of factline Webservices,
specializing in distributed knowledge work. Before that, he was founder, chief
technology architect, and shareholder of permalink bpc, a social software
development and consulting firm. Burg has also served as managing director for eight
years at the Center for New Media at the Donau-University Krems. He is the initiator
and organizer of BlogTalk, the first European conference on weblogs and social
software, and is a frequent speaker at leading events on the subject of internal and
external communication via Web 2.0.

"Thomas has been heavily engaged in the social media sphere for years and his
experience and vision will be fundamental to the development of the Playyoo
community," said Chris Pelly, CEO of Playyoo. "We're looking to spread the fun world
of mobile gaming to a whole new group of mobile users and let professionals and
novices alike express themselves though their own games on a global stage."

"The Web 2.0 phenomenon has shown just how important it is to democratize the means
of production - to enable everyone to create content and express themselves within a
larger community," said Thomas N. Burg. "Playyoo is applying this philosophy to the
once specialized area of mobile game publishing and I'm excited to be taking part in
this revolution."

Playyoo's December launch will feature key innovations in the mobile casual game
arena, including: easy game discovery and downloads, easy-to-use game creation
tools, and social networking. Playyoo is sponsoring the Playyoo Game Contest, which
offers approximately $40,000 USD in cash prizes and is open to independent mobile
game developers using Adobe Flash Lite technology. An additional $15,000 in cash
prizes is available to members of regional Flash Lite User Groups. Everyone can get
a taste of Playyoo, and learn more about the Playyoo Game Contest, by visiting the
preview site at www.playyoo.com.



About Playyoo
Playyoo's mission is to build a loyal worldwide community around the creation and
play of mobile casual games. Today, only a small proportion of mobile phone users
have discovered the fun of mobile casual games and even fewer have had the
satisfaction of expressing themselves through this medium. Playyoo will offer a
broad selection of easy-to-find, free games, created by members of its community,
along with the fun experience of social interaction, all on a single platform.
Playyoo will generate revenues by providing relevant advertising and other marketing
messages to its profiled community. Playyoo is a privately held company based in
London, England.


Playyoo is a trademark of Playyoo Limited. Flash Lite is a trademark of Adobe
Systems Incorporated. Other trade, product, or service names may be trademarks or
registered trademarks of their respective holders.

Press Contact:
Patricia Handschiegel,
FutureWorks, Inc.
408-428-0895
patricia@future-works.com


Web Site: http://www.future-works.com

Contact Details: Patricia Handschiegel,
FutureWorks, Inc.
408-428-0895
patricia@future-works.com