Released on: January 29, 2008, 11:21 pm

Press Release Author: Bharat Book Bureau

Industry: Pharmaceuticals

Press Release Summary: Make the most of limited resources by benchmarking IVDs\'
budgets and staff support for development, marketing, reimbursement and sales.

Press Release Body: In Vitro Diagnostics: Development Through Postmarket (PH101) :

Make the most of limited resources by benchmarking IVDs\' budgets and staff support
for development, marketing, reimbursement and sales.

To achieve commercial success, in vitro diagnostic (IVD) companies must earn the
approval of several different groups. Regulators, payer organizations, healthcare
providers and laboratory technicians ultimately determine the value of a product --
and how well it will do in the market. For that reason, strategic market-focused
product development and effective commercialization are crucial.

Companies Included in Report

Aqueous Biomedical
Athena Diagnostics
BioVeritas
GeneExcel

Charts and Graphics

The list below reveals the key metrics included in In Vitro Diagnostics: Development
Through Postmarket. It does not include all of the data within the report --
instead, it lists the main categories and types of data in each chapter.

Chapter 1: Trends in IVD Product Investment
. Total Investment and Development Time
. Marketing Investment and Development Time
. Projected Market Life

Chapter 2: Diagnostic Product Development
. R&D and Manufacturing Costs by Timeframe
. Average R&D and Manufacturing Costs by Timeframe

Chapter 3: Diagnostic Marketing and Commercialization
. Introducing the Commercial Team
. Marketing Investments by Timeframe: Investments Under $1 Million
. Marketing Investments by Timeframe: Investments of $1 Million or Greater

Development and Commercialization Resources
. Product Budget: Budget levels for marketing and R&D and manufacturing from early
development through the second year on the market
. Product Staffing: Staffing headcounts throughout development and the first year on
the market

Duration of Development Stages
It is impossible to present a standard benchmark for the amount of time it takes to
develop diagnostics products. While the evolution of some products takes more than
10 years, other IVDs fly through development and hit the market in less than three
years.

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