Released on: January 16, 2008, 6:16 am

Press Release Author: Bluerank

Industry: Marketing

Press Release Summary: Search Lab is a training seminar that is organised for ICMA
members (world association of advertising publishers) and held from 21 to 22
February 2008 in Amsterdam. This event is meant for internet media entrepreneurs as
SEO / SEM activities are essential to increase traffic on WWW services. Special
guest and co-tutor of this seminar is Maciej Galecki - CEO of Polish search engine
marketing agency - Bluerank.

Press Release Body: In Search Lab programme, you will find lots of interesting
issues connected with SEO / SEM branch. Experts and participants will talk about
best practices in web positioning, planning strategies to increase traffic on
websites by taking appropriate actions related to search engines as well as
monetizing search which has been very popular lately and begins to play a key role
especially in case of online classified services.

Maciej Galecki will present participants the effects of work that has been done by
Bluerank agency for one of the biggest German classified service Quoka.de. SEO / SEM
operations helped this portal (according to Nielsen Online research) advance to the
top fifteen German WWW websites that noted the biggest growth of visits in 2007.
Quoka increased its popularity by 93% and finished on the twelfth position,
overtaking such giants like Kijiji and markt.de.

We are glad with these enterprises. Such branch education is the most valuable one
because it is based on experience instead of theory. This kind of real SEO / SEM
operations and their actual (in comparison to estimated) results encourage companies
to use web positioning as they are aware of the benefits that they may get and what
is efficient and ethical and what is absolutely forbidden... - says Bluerank CEO,
Maciej Galecki.
Four ICMA members have already been Bluerank customers. During the seminar, some
case studies of these companies will be used to show the essence of search engine
marketing and search engine optimization.

More about SEO/SEM http://bluerank.blogspot.com
Information about ICMA http://www.icmaonline.org
M. Galecki BIO http://www.linkedin.com/in/bluerank
Quoka.de http://www.quoka.de

Bluerank - search engine marketing agency. Top Polish interactive agencies and media
houses partner which focuses on search engine marketing in Poland and worldwide.
The company carries out international projects on different markets (Austrian,
Russian, German, British and few other) on search engine marketing field as well as
conducts SEM campaigns (meant for companies which sell sensitive products, tourism,
financial, automotive, entertainment and e-commerce industry and media) in Poland.
In addition to that Bluerank is a member of Interactive Advertising Bureau,
international association of companies that work on business and commercial use of
the Internet and Sempo - world organisation of search engine marketing companies
and experts.

Web Site: http://www.bluerank.pl

Contact Details: Company Address:

Bluerank,
Wigury 13,
94-047 Lodz, Poland

phone: +48 42 6366086
e-mail: bluerank@bluerank.pl