Released on: January 8, 2008, 12:36 pm

Press Release Author: Val Carolin

Industry: Internet & Online

Press Release Summary: (January 8, 2008) - Atlanta: Global infrastructure management
firm, Business Oriented Software Solutions, Inc.,(BOSS) has selected Atlanta-based
interactive agency, What's Up Interactive, to help strategize, develop and execute
its internet marketing initiatives.

Press Release Body: The Norcross, GA-based provider of IT lifecycle management,
comprehensive asset management, help desk, network services, software solutions, and
technical support is developing a new Web site including best practices in
navigation, usability and search engine marketing. BOSS Marketing Manager, David
Rochatka, said, "After a competitive process, we selected What's Up Interactive
because of their comprehensive response to our proposal and the high level of
research they engaged in responding to our objectives in creating a new web site.
We knew they were committed to our best business interests and this commitment has
carried through into the development phase. Working with the What's Up Interactive
team has been both a productive and enjoyable experience.

Richard Warner, What's Up Interactive's Founder and CEO, says he enjoys working with
the team at BOSS. "Maha Mahadavan (BOSS CEO and Founder) and his team have been
terrific to work with. BOSS provides outstanding solutions bourn of more than 15
years in the management solutions business. The team at What's Up Interactive is
excited to develop strategic internet marketing solutions in concert with BOSS in
order to drive their business."

About BOSS
Founded in 1991, Business Oriented Software Solutions, Inc. (BOSS) is a global
infrastructure management firm specializing in IT lifecycle management,
comprehensive asset management, help desk, network services, software solutions, and
technical support. BOSS' enterprise solutions enable their client's to leverage
their infrastructure management, business processes, and overall performance. BOSS
exceeds expectations by providing industry expertise, software customization and a
stellar support help desk.

About What's Up Interactive
What's Up Interactive is a leading Web technology and interactive marketing company
providing Website design and development, video and podcast production and strategic
internet marketing services. The company's clients include Fox Television Stations,
the Georgia Aquarium, Cox Communications, Stratix Corporation, Coca-Cola and
KnowledgeStorm. What's Up Interactive also owns and operates local Daybook media
portals in Atlanta and Dallas/Fort Worth.


Web Site: http://www.whatsup.com

Contact Details: Val Carolin
What's Up Interactive
770-407-8901
val@whatsup.com