Released on: January 28, 2008, 9:33 am

Press Release Author: Miiko Mentz

Industry: Internet & Online

Press Release Summary: People-powered news aggregator provides forum to trade on
predictions and create an active community around news and opinion.

Press Release Body: PALM DESERT, Calif. Jan. 28, 2008 - DEMO 08 - Hubdub
(www.hubdub.com) is introducing a new technology platform and community that
combines the value of user-generated news aggregation with the accuracy and
excitement of prediction markets at DEMO 08.

Hubdub is one of only 77 companies handpicked to launch its new technology at DEMO
08, which takes place in Palm Desert, CA, January 28-30, 2008.

Unlike Digg or Reddit, Hubdub tracks only the stories that people decide are worth
creating a market around. To create a market, someone simply asks a question, for
example, "Will Barack Obama secure the Democratic Presidential nomination?" They
request either a "yes" or "no" answer or offer a multiple choice scenario, then
determine the duration of trading.

Other community members can wager "Hubdub dollars" (H$) to compete on predictions -
everyone starts with H$1,000. As market creators and predictors build a successful
portfolio, they can establish credibility to leverage within their industry or area
of expertise. Successful predictors make the leaderboard in topics such as
Technology, Politics and Sports, which they can link back to their blogs, sites or
profiles on social networks.

Markets allow people to see how opinion on any question evolves and changes over
time, similar to the historical views on favorite financial trading sites.

For each market, Hubdub automatically populates the trading page with aggregated
news from across the Web to provide background and insight for predictors and
bystanders. Depending on activity, the market, representing opinion, will trade up
or down.

At the very least, Hubdub helps people discover, track and discuss all major news
stories and offers to challenge, excite, and reward them through competitive
prediction of story outcomes. It also promotes and facilitates intelligent user
comments and intense debates. In addition, markets can be embedded in blogs,
allowing bloggers to highlight news stories, issues and outcomes they care about
within their own communities.

Each DEMO conference features approximately 70 new companies, products and
technologies. For more information, visit www.demo.com.

About Hubdub
Founded in November 2007 by Nigel Eccles, Tom Griffiths, Rob Jones and Chris
Stafford, Hubdub is headquartered in Edinburgh, UK. For more information visit
www.hubdub.com.

Press Contacts:
FutureWorks, Inc.
Miiko Mentz
408-858-7216
miiko@future-works.com


Web Site: http://www.future-works.com

Contact Details: FutureWorks, Inc.
Miiko Mentz
408-858-7216
miiko@future-works.com