Released on: January 3, 2008, 4:49 pm

Press Release Author: Theresa Klinger

Industry: Internet & Online

Press Release Summary: Pure Verticals\' e2VC platform is a revolutionary breakthrough
in eProcurement/B2B marketplace and virtual community revenue opportunities. e2VC
allows businesses the unique ability to directly sell and advertise their products
and services to external virtual communities.

Press Release Body: San Francisco, CA - January 3, 2008 -- Pure Verticals
(http://www.pureverticals.com) recently filed for patent protection for its new
ground-breaking eProcurement to Virtual Community Platform (e2VC). The e2VC
platform is a breakthrough in B2B marketplace and virtual community revenue
opportunities, allowing businesses the unique ability to directly sell and advertise
their products and services to external virtual communities, such as social
networks, online gaming communities, virtual worlds and the like, in a highly
targeted and controlled manner. Pure Verticals also announced today that the e2VC
beta will be available to businesses and consumers in the first quarter of 2008.

eProcurement sites, also called B2B marketplaces and exchanges, have traditionally
been environments where businesses gather exclusively to conduct B2B buy/sell
transactions. They have broad appeal because they span across all market sectors
and industries. From manufacturers to online retailers, all business organizations
perform some sort of purchasing function. For all of the merchants and vendors who
sell consumer goods and services, once they've procured their goods from the
eProcurement site they are forced to leave their business site and sell their goods
through external sales channels. e2VC changes all of this.

The e2VC platform is a breakthrough process and technology for supply chain
optimization. e2VC allows businesses to assess demand more quickly, which allows
for reductions in inventory and improved product availability. Serving horizontal
and vertical eProcurement sites alike, e2VC not only automates the entire business
procurement process - from requisitioning, approvals and purchase order creation to
RFQs, reverse auctions, receiving, inventory, and invoicing - it also provides
direct access to vast and highly targeted consumer channels using efficient tools.
"The timing for the e2VC platform is perfect as powerful forces fuel the demand for
evolved B2B marketplaces and for social networks to define solid revenue streams",
says Ariel Wada, co-founder and CEO of Pure Verticals. "We realized early on that
our work on the monetization of user-generated content (MUGC) would benefit greatly
from providing merchants easy access to virtual communities, so we focused on
integration of MUGC with the classic eProcurement functions almost immediately. We
are pleased to be launching the MUGC and e2VC platforms in the same quarter, linking
"business networks" and "social networks" in a powerful way for the first time",
says Wada.

The value of e2VC for all B2B marketplace members is enormous, but for today's
approximate 40% of businesses who buy goods within the online B2B marketplace for
resale to consumers, e2VC is a gold mine with unlimited growth potential. Using a
centralized Web console, merchants now have the ability to take goods they just
procured online and to immediately turn them around and, in a highly targeted
manner, sell them directly into virtual communities. The e2VC system will attract
merchants of all sizes and types; those who buy and sell within the online B2B
marketplace and then sell to the virtual communities as well as home-based
entrepreneurs who want to use the system's multi-channel sales capabilities. "As
more and more small businesses participate, manufacturers and distributors will find
a wealth of additional opportunities to serve the marketplace", says Wada.

Virtual communities participate by simply integrating the special e2VC shopping
cart, over which the community site owner has complete control, into their online
properties. The entire shopping experience is maintained within the community site
to ensure community integrity is maintained. For product offerings, site owners
have a choice - rely on e2VC's merchant-to-community screening filters or, for
greater control, screen all of the incoming seller requests. For example, the site
owner of a large horizontal social network with sports-related groups may choose to
approve all merchants who are requesting to sell sports products in their site, or
the site owner may choose to look at all of the business profiles and statistics
before allowing them to sell to the community.

The e2VC platform allows any number of external virtual communities to participate.
"The system ensures integrated independence - each virtual community maintains its
community integrity. No "pushed" advertising or unwanted soliciting is experienced.
The shopping system is there to support community member purchases", says Wada.

For virtual community sites that produce user-generated content (UGC), Pure
Verticals' patent-pending MUGC technology is the perfect complement. The unique
MUGC platform allows end users complete control of the brands they wish to promote
within their user generated content, and allows for a rich blend of revenue-sharing
opportunities for community members and site owners.

A comprehensive consumer feedback and rating system is built into e2VC to allow all
consumer buyers the information they need to make informed purchasing decisions.
Merchant reputation statistics are provided from not only one virtual community but
from every e2VC-enabled site in which the merchant participates.

e2VC promises to deliver significant new productivity gains to businesses, slashing
overhead and inventory costs, creating untapped sales opportunities, and providing
self-managed advertising and promotional tools. The e2VC platform is packed with
easy-to-use yet sophisticated transaction-oriented tools: self-serve,
video-supported product display, advertising and promotional tools, and the option
to use electronic payment systems to handle orders. Comprehensive business social
network tools and services are planned for the next release.

The company\'s application for patent protection on the e2VC process and technology
is now pending in the U.S. Patent and Trademark Office.

About Pure Verticals

Pure Verticals, Inc. was established by a team on a mission to make vertical social
networks not just better, but better in ways which will revolutionize the way we
understand them today. Pure Verticals combines traditional needs, innovative and
tested technologies, and creative out-of-the-box ideas in order to extend the
ultimate value of vertical social networks.

Combining the power of the internet with emerging and adopted media, Pure Verticals
provides vertical networks with media distribution outlets which span the Web,
television, mobile and other mass media channels. These vertical networks bring
like-minded people together by delivering superior and premium experiences while
developing innovative ways to broadcast themselves, interact and receive true value
for their respective markets.


Web Site: http://www.pureverticals.com

Contact Details: Pure Verticals, Inc.
4690 East Second Street, Suite 5A
Benicia, California, 94510 USA

Press
Pure Verticals, Inc.
press@pureverticals.com
(707) 751-5833