Released on: January 14, 2008, 4:05 pm

Press Release Author: PRThatRocks.com

Industry: Entertainment

Press Release Summary: San Francisco Tiger Trainer Thrust into National Spotlight in
Wake of Animal Attacks
News Program Appearances Lead to Development Offers
Marin-based Publicist Credited for Successful Strategies and Exposure


Press Release Body: FOR IMMEDIATE PRESS RELEASE
For more info, please contact:
Christopher Buttner
PRThatRocks.com
Tel: 415-381-8647
Email: rockme@prthatrocks.com

San Francisco Tiger Trainer Thrust into National Spotlight in Wake of Animal Attacks
News Program Appearances Lead to Development Offers
Marin-based Publicist Credited for Successful Strategies and Exposure

January 14, 2008 - San Francisco, CA - Chris Austria has found himself thrust into a
national spotlight in the wake of an attack by an escaped Siberian Tiger at the San
Francisco Zoo that left a young man dead and his two friends severely injured and
under investigation for allegedly taunting the big cat into a hyper aggressive
state. Austria, a highly experienced former professional, now consulting, Tiger
Trainer has found himself fielding and fulfilling offers for commentary from
national news programs since the Christmas Day attack. In addition, the Austria is
starting to receive television development and production consulting offers that
will explore or draw from his 13-years of experience raising and training hawks,
lions, tigers, pumas, Siegfried and Roy's White Lion cubs, and his other work with
polar and spectacled bears, and coyotes.

The intelligent and articulate Austria credits San Francisco Bay Area entertainment
industry publicist Christopher Buttner, President of PRThatRocks.com, for assisting
him with the promotion, publicity, and presentation skills that have helped quickly
propel Austria to the status of the San Francisco Bay Area's newest and most
in-demand exotic animal authority. Since additional animal escape incidents have
beset the San Francisco Zoo, including a Polar Bear escape attempt on January 3,
2008, and a Snow Leopard escape attempt on January 10, 2008, Austria has begun to
receive even more commentary requests.

Austria and Buttner met in November 2007 when Buttner returned as a popular guest
lecturer to San Francisco State University's "Publicity as a Profession" course,
part of the College of Extended Learning's Music/Recording Business Program, where
Austria was enrolled. Austria, who switched careers in 2004, is now a full-time
music publisher with Goodnight Kiss Music, a nationally recognized music placement
company for film and television productions. Austria also operates Wild Tiger
Productions, his start-up film and television score production company based in
Oakland. His original music, which he hopes to place in wildlife documentaries, is
part of what Austria states is, "My life mission to teach the public about the true
nature of tigers and contribute to their protection as an endangered species in the
wild."

Austria's new found success as a commentator comes in part from implementing
Buttner's commonsense approach to publicity. Austria says, "Being respectful and
considerate of everyone's involvement in this tragic event is paramount, from the
victim and his family, the zoo, the authorities as they carefully investigate the
case, the creatures and animal rights groups that want better protection and care of
these endangered animals, and the media outlets that vie for my time. Part of what
I've learned from Mr. Buttner is professionalism and preparedness are critical to
creating a coherent message that will reach and benefit the widest possible
audience. The fact that I'm continually being approached by so many news outlets
for my professional opinion, and now production companies that want to develop a
television program with or about me, is proof positive that Buttner's strategies
work."

Buttner's PRThatRocks.com boasts a diversified client list consisting of leading Bay
Area entertainment institutions, including San Jose's #1 FM morning radio
personality and 80's rocker Greg Kihn, The National Liberty Ship Memorial S.S.
Jeremiah O'Brien, Paul Nathan's Dark Kabaret, and the legendary Perry Mann's Exotic
Erotic Ball. Founded in 1994, PRThatRocks.com has also "pimped," as Buttner
humorously quips, some of the biggest names in the entertainment technology
industry, such as musical instrument and recording equipment giants Peavey
Electronics and Mackie Designs. Buttner has also had the good fortune to work with
members of, or represent, the biggest bands in the world, including Kid Rock, Rush,
Van Halen, Sting, Matchbox 20, Dream Theater, and Orgy, to name just a few. The
Mill Valley-based PRThatRocks.com was featured in PRWeek Magazine, the publicity
industry's leading trade publication, in July 2007 for its innovative campaign
strategies.

Buttner also operates Panoramaniacal Soundscapes, a talent agency that represents
film, TV and video game sound designers and score composers. Austria concludes, "To
say that our meeting was very providential and potentially very beneficial to our
respective careers is an understatement." Visit: www.panoramaniacal.com

For more info or to arrange an interview with Chris Austria or Christopher Buttner,
please contact: Christopher Buttner, President, PRThatRocks.com at 415-381-8647 or
email: RockMe@prthatrocks.com




Web Site: http://www.prthatrocks.com/pressrel/austriapr.htm

Contact Details: PRThatRocks.com, Christopher Buttner, 197 Morning Sun Ave., Mill
Valley, CA 94941, tel: 415-381-8647, fax: 415-381-8682, chris@sprthatrocks.com,
www.prthatrocks.com