Released on: January 24, 2008, 9:05 am

Press Release Author: Comodo Group

Industry: Internet & Online

Press Release Summary: With this \"no cost\" system -online users can trust the
feedback as being a true reflection of an eMerchant\'s performance rather than a
reflection of how much the eMerchant paid

Press Release Body: JERSEY CITY, NJ January 24, 2008 - The Gallup Poll recently
published a report on what drives trust in business, (Gallup Trust in Business
Index, October 2007) and one of the most powerful online \"trust builders\" is
feedback a site gets from customers, family and friends. Over 52% of online visitors
confirm that these sources are \"extremely/ very important\" in influencing whether
they trust a merchant. To help the online visitor and eMerchants engage in this new
trusted dialogue, Comodo, a leading Certification Authority, launched UserTrust, a
feedback and rating platform that is free to businesses. UserTrust delivers the
technology necessary to allow merchants to learn and grow from their customers. For
consumers, UserTrust allows them to make better purchasing decisions.

Creating a safer and more trusted Internet requires that online visitors have a way
to take the guesswork out of making decisions about whom they trust online. One
effective way to improve customer trust is to leverage customer feedback
technologies and utilize the fact that online users look to each other in helping
make informed decisions about a merchant. The largest sites already enable this type
of capability, and Comodo is introducing this level of technology for all eMerchants
with an important distinction. Functionally, UserTrust is a powerful free technology
platform that eMerchants can use to collect and manage feedback. The eMerchants get
to leverage the power of viral marketing (having customers as advocates), and online
visitors get unbiased information about who to trust and why.

However, UserTrust has also been designed to be more trusted than any other feedback
platform on the market today for a number of reasons. First, eMerchants can not pay
for this platform. UserTrust is free for the online business community which takes
potential conflicts of interest out of the equation. By removing the financial
dimensions of the platform, there is no \"work around\" for an eMerchant that didn\'t
like the results. The result is a revolution in creating a safer internet as
UserTrust is an unbiased system where accountability is the sole driving force
behind an eMerchant\'s rating. Within this type of free, high performance, unbiased
system eMerchants can thrive while other less reputable merchants will be weeded
out. Further, UserTrust is more trusted than other comparable services because it
leverages the credibility that Comodo has built with over 100 million users who
associate the Comodo brand with security. The UserTrust program provides end users
with a credible mechanism to take the risk out of online engagements not matched by
other providers of rating systems or platforms.

\"Other services charge for this type of platform, but Comodo\'s UserTrust is totally
free because it is our hope to create a safer Internet.\" said Melih Abdulhayoglu,
CEO and Chief Security Architect of Comodo. \"Not charging for this platform allows
us to drive a new level of credibility not achieved before. Consumers can quickly
assess the trustworthiness of a site which drives higher sales for online
businesses.\"

UserTrust delivers a truly seamless and revolutionary environment providing both
online users and business with a safer and more trusted Internet.

For more information, please visit: www.usertrust.com
About Comodo

Comodo, through its group of Internet security companies, is a leading Certification
Authority and global provider of Identity and Trust Assurance services on the
Internet. Comodo secures and authenticates online transactions and communications
for over 2,000,000 businesses and consumers.

With a global presence Comodo offers businesses and consumers third-generation
solutions for intelligent security and authentication technologies that create trust
online. Comodo\'s technological expertise includes PKI digital certification, Code
signing certification, integrated authentication infrastructure services, Web
Content authentication, Secure messaging solutions, PCI compliancy scanning, SSL
digital certificates including our flagship InstantSSL brand, HackerGuardian,
Banking solutions including Two Factor Authentication, and digital e-commerce
services.

For additional information on Comodo - Creating Trust OnlineT visit
http://www.comodo.com

For more information, reporters and analysts may contact:
Judy Shapiro
Comodo
+1 (201) 963-9471
Email: judy.shapiro@comodo.com

Web Site: http://www.comodo.com

Contact Details: +1 888 266 6361
media-relations@comodo.com