Released on: February 8, 2008, 6:56 am

Press Release Author: Florence Faisans

Industry: Food & Beverage

Press Release Summary: As of February 15, the online boutique at www.pierreherme.com
will expand its services in Europe. Connoisseurs from Belgium, Germany, Italy,
Luxembourg, the Netherlands Spain and United Kingdom, can log on to the website, now
both in French and English, and have their favourite Pierre Hermé creations
delivered to their doorstep.

Press Release Body: As of February 15, the online boutique at www.pierreherme.com
will expand its services in Europe. Connoisseurs from Belgium, Germany, Italy,
Luxembourg, the Netherlands Spain and United Kingdom, can log on to the website, now
both in French and English, and have their favourite Pierre Hermé creations
delivered to their doorstep.

e-GOURMANDISES, the online boutique of Pierre Hermé Paris, will deliver within 4
days macarons and chocolates directly from the famous Paris boutiques: 72, rue
Bonaparte 75006 Paris and 185, rue de Vaugirard 75015 Paris.



Find out about these sweet creations from Pierre Hermé Paris at:
http://www.pierreherme.com/e-gourmandises



PIERRE HERMÉ, A PASTRY CHEF AT THE SUMMIT OF HIS ART

Heir to four generations of Alsatian bakery and pastry-making tradition, Pierre
Hermé began his career at the age of 14 as an apprentice to Gaston Lenôtre. At 24,
he became a pastry chef and proceeded to elevate pastry-making to new heights. With
his creativity, his technical mastery and his taste for sharing his expertise in
Haute Pâtisserie, he has won the respect and esteem of the entire profession.

At the end of 1996, he left Fauchon to start Pierre Hermé Paris® with his business
partner Charles Znaty. Their first shop opened in Tokyo in 1998, followed by a Salon
de Thé in July 2000. In 2001, Pierre Hermé returned to the gourmet scene in Paris.
Immediately, his pastry shop at 72 rue Bonaparte in the Saint Germain des Prés area
scored a big success. Every day, enthusiastic gourmets rediscovered his creations,
with connoisseurs from all over the world flocking to this temple of sweet delights.
In 2004, a second shop featuring very innovative interior design opened at 185 rue
de Vaugirard, and a training workshop was established in cooperation with the
reputed Ecole Ferrandi run by the Paris Chamber of Commerce. In early 2005, the
latest concepts from Pierre Hermé Paris were launched in Tokyo: a \"luxury
convenience store\" and a Chocolate Bar. Both are located in the Omotesando district,
where the biggest fashion brands and companies operating in Japan have stores. At
the end of 2007, Pierre Hermé Paris owns two boutiques in Paris, seven sales outlets
in Tokyo and an online shop www.pierreherme.com



TALENT RECOGNIZED WORLDWIDE

Famous in France, Japan and the United States, the man that Vogue called \"the
Picasso of Pastry\" revolutionized pastry-making with regard to taste and modernity.
At Pierre Hermé Paris®, the pastry decors are discreet, the techniques constantly
revised. Sweets for adult palates, the creations of Pierre Hermé, which have been
emancipated from references to the past and childhood experiences, have entered the
world of gastronomy. With \"pleasure as his only guide\", Pierre Hermé has invented a
totally original world of tastes, sensations and pleasures.

Pierre Hermé also works with great star-winning chefs and prepares sumptuous gala
dinners, like recitals, all over the world, which acclaims him as the greatest
French pastry chef. He has published many books including "The Cook\'s Book", which
came out in the United States and Great Britain in October 2005 and won the Best
Cookbook Design Award at the 2005 Gourmand World Cookbook Awards.


With his original approach to the profession of pastry chef, he revolutionizes even
the most firmly entrenched traditions. For example, he prefers discreet pastry
decors and \"uses sugar like salt, in other words, as a seasoning to heighten other
shades of flavor.\" Refusing to sit on his laurels, he is always revising his own
work, exploring new taste territories and revisiting his own recipes. As a result,
praise has often been lavished on Pierre Hermé, who has been called \"The Picasso of
Pastry \" (Vogue magazine), \"pastry provocateur\" (Food & Wine), \"an avant-garde
pastry chef and a magician with tastes\" (Paris-Match), \"The Kitchen Emperor\" (New
York Times) and \"The King of Modern Pâtisserie\" (The Guardian), along with honors
and decorations, as well as - most importantly - the admiring gratitude of
connoisseurs of gourmet sweets.




Web Site: http://www.pierreherme.com

Contact Details: Pierre Hermé Paris PR contact :
Florence Faisans
Tel : +33(0)1 45 12 04 35 - Mob : +33(0)6 81 68 96 41
72 rue Bonaparte
75006 Paris - France
florence.faisans@pierreherme.com