Released on: February 6, 2008, 12:10 am

Press Release Author: MyToday

Industry: Telecommunications

Press Release Summary: Netcore Solutions declared as Runner Up in
'True Mobile Start-Up' category


Press Release Body: While the telecom world is abuzz with the upcoming GSMA Mobile
World Congress, India's Netcore Solutions has already quietly scored at the GSMA
2008 Mobile Innovation Global Awards, sponsored by Ericsson with Netcore's path
breaking MyToday service. Netcore was selected, last week as Runner-up in the 'True
Mobile Startup' category.
Netcore Solutions was selected from hundreds of entries as a Top Innovator in the
first round. GSMA then selected 10 finalists over 5 categories who will compete in
front of a judging panel at the Mobile Innovation Marketplace that is due to be held
in Barcelona between February 11-12 2008.
Netcore Solutions has acquired a place in the runners-up list of 15 nominees over 5
categories. Netcore is the first Indian company to be recognized at the GSMA Mobile
Innovation Global Awards. Netcore's MD Rajesh Jain will present MyToday to a global
audience in Barcelona on 12th February 2008.
The GSMA Mobile World Congress '08 convenes in February this year at Barcelona.
Founded in 1987, GSMA is a global trade association representing over 700 GSM mobile
phone operators. GSMA Mobile World Congress which convenes every February is the
world's largest and the most prestigious mobile industry event.
The Mobile Innovation Global Awards were launched by GSMA in year 2006 to recognize
excellence and showcase innovation in the global mobile industry by presenting
emerging companies on a global stage.
The Mobile Innovation Global Awards 2008, sponsored by Ericsson, are judged in
multiple stages with participations from across the world. The 2008 shortlist has
been chosen by a panel of expert judges. The judging process evaluates the
innovators on crucial factors that can make, or break, the success of a truly
innovative idea.

Service Supreme
Netcore's MyToday is a bold and visionary effort to reach out to all of the 250
million or more Indians who possess a cell phone with innovative data services on
SMS and GPRS, - with 'something for everyone'. Through MyToday Dailies, Netcore
offers unique content services on SMS. A comprehensive mobile portal, MyToday.mobi
offers relevant content to Indian mobile users on the go. Through the community
group and chat services - called MyToday MOBs and Mytoday Chat, it reaches out to
the fast growing mobile youth segment of Indian market. Netcore has been able to
establish mobile as a medium that caters to need of consumers and also offers
path-breaking modes of mobile advertising and marketing.
MyToday Dailies is the largest non-telco, direct-to-consumer Mobile Service, with
over 2.5 million subscribers spread across the country. With 25 successful channels
that have succeeded without mass media campaigns, MYTODAY DAILIES has grown virally
through pure word-of-mouth.
Abhijit Saxena, CEO Netcore says, "Mobiles are emerging as one of the strongest and
largest medium in India to directly address the fast growing market of over 225
million mobile users. With strong technology platform, we are able to reach to every
Indian mobile user who is hungry for information but has no access to internet on
the go. We have the capability and the proof of concept to showcase the strength of
the fourth screen that every Indian views, which is mobile."
The Second life of SMS
MYTODAY DAILIES is a free, direct-to-consumer, opt-in SMS subscription service that
is making SMS into a habit with its timed delivery. Since most users subscribe to
multiple channels, the cumulative reach of MYTODAY DAILIES is 8 million every day.
"At Netcore, we pro-actively put the user in control, to eliminate any chance of
spam and unsolicited communication which is highly detrimental to the brand and the
medium. In the DNC environment, where the consumer, advertising fraternity and
regulatory systems are grappling to fight the monster of tele-marketing and SMS
spam, here is a company that has designed its services to the subscribers'
conveniences, needs and driven purely by his choice." - Abhijit Saxena.
What is more important is that besides being a strong feasible concept, it is their
unique channels that give them the edge no media has in India today. They are as
strong in the semi and sub urban zones of India as they are in the Metros and Tier 1
cities
About Netcore
Netcore has been founded by Rajesh Jain, who had earlier created IndiaWorld, India's
first and largest family of internet portals, which was acquired by Sify in 1999.
His new venture, Netcore, has been getting recognition in the global mobile
fraternity for its innovation in giving SMS a second life and pioneering new
business models in "non-intrusive" mobile advertising and marketing.
Rajesh Jain, Founder and MD said, "Mobiles are the true convergence device of the
future, and they will be the ultimate marketing platform of tomorrow. In Consumer
Marketing, you can't get more direct." Known for the success of his futuristic
vision and ventures, he added, "Recognition from the 2008 GSMA Mobile Innovation
Global Awards is a timely endorsement of our vision for the future in new-world
media and markets."
Netcore\'s Mobility division has been creating benchmark mobile products and
services. Created under the umbrella brand of MyToday - MyToday.mobi, MyToday
Dailies and MyToday MOBS provide an array of services to millions of users across
the length and breadth of the country. Their huge success is an acknowledgement of
Rajesh Jain\'s vision to bring about an information and communication revolution
using the mobile as a medium.
CEO Speak
Abhijit Saxena says, "All we had to do was to find a method to marry the largest
proliferated device with a service which is sincere to the user's sensibilities,
needs and conveniences. When we put it all together, we knew we already had a
winner with long-term potential."
"The medium and the market are very large and lucrative, and being hurt by ad-hoc
tele-marketing and SMS spam. We decided to conserve and cultivate this market by
example."
He added, "We respect the DNC environment, because true consumer-based marketing
deserves weaving our services into their lifestyle while adding intrinsic value.
Our endeavor is to pioneer this trend of non-intrusive marketing, encouraging other
companies also to market strategically, not forcefully to conserve this lucrative
market, and keep it from transforming into DNC lists."

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Contact Details: Saurabh Malhotra
Clea Public Relations
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