Released on: February 2, 2008, 4:57 am

Press Release Author: Deepak Gupta

Industry: Advertising

Press Release Summary: Recently JW was honoured with one of India\'s top most awards
i.e. Padma Shri, the award has been conferred for his contribution to non-film
music.

Press Release Body: Jawahar Wattal\'s name does not need any introduction. A magical
maestro with a midas touch has given so many precious singers to the industry who
have made their presence felt not only in India but abroad also. If music lovers
know Daler Mehendi, Baba Sehgal, Shubha Mudgal, Shweta Shetty, Bhuppi, Hema Sardesai
etc. it\'s just because of JW, who feels their intensity to do something new in the
musical arena with a lot of freshness in melody. One of India's top cultural
entrepreneur, music director and producer, Jawahar Wattal is best known for being a
pioneer in the Indian Non-Filmi music field and for shifting the focus of the
industry to Delhi. His passion for music led him to train in classical and
instrumental western music as a teenager and to play the guitar. By the age of 21,
he had already composed and sung numerous advertising jingles and performed for
leading professional recording outfits like EMI India. The dream culminated in his
setting up of a multi-track digitalized production house and an accredited
advertising agency by the time he was 22. This Production House was the first of its
kind in the capital. The '90s ushered in the Indi-pop revolution. When he ventured
into the genre, he rapidly became recognized as the wonder kid and catapulted into
another stratosphere. His uncanny ability to predict what would be popular with the
masses tomorrow, his professional attitude, combined with his constant quest for
excellence, originality and perfection spelled early success. Firm in the belief
that music is a language with no barriers, he constantly experiments and reinvents
the idiom by never allowing anything to limit the scope of his work. This brings
fresh new energy to each project. Recently JW was honoured with one of India\'s top
most awards i.e. Padma Shri, the award has been conferred for his contribution to
non-film music. After getting the prestigious award in an exclusive interview he
expressed his happiness and experiences as follows;
. How do you feel after being honoured with a prestigious honour?
- It\'s a very humbling experience for me. Through the music I have tried to promote
Indian culture and traditions among the listeners and in between I\'ve been able to
launch some of the fabulous artists also. Due to all these artists today, non-film
music is a very popular thing. I feel proud and happy to know that non-film music is
also considered important enough.
. It\'s almost two decades since you started your career and you have established
many records during this stint, so which one you prefer as the top most in all
these?
- I didn\'t give importance to differentiation theory as everything has its own
capability and standard like this very award has its importance and all are as
important for me as this one.
. From the beginning you have given important to non-film music, but don\'t you think
its future is bleak?
- No! It\'s not like that pop-industry has bleak future or it\'s being neglected by
audiences. Today there is more of remix music than the original one and whenever a
new composition comes it doesn\'t come across to the audience expectation that\'s why
the same find it difficult in getting popularity between them. I think it\'s just a
matter of time, once again it\'ll come back strongly and record companies will also
realise the potential of pop and will definitely come out with private albums.
. You always prefer the soulful music even then there are very few films having
music by you, whereas the music of the films play vital role in its success. What
you say?
- I\'ve got several offers but there\'s a slight problem of limitations, whereas I
have my own style and I prefer to work with total freedom. I don\'t want any kind of
compromise when it came to my music.
. It\'s quite long since your album has been released? Is there anything big you are
preparing for?
- I always prefer fresh talents to work with and my albums are coming on a regular
basis it does not get popularity is because of non-interest shown by big record
companies and their album can\'t get released at bigger level. Meanwhile there are
two international projects lined-up that will feature singers like Aruna Sairam,
Suresh Wadekar, Vinod Rathore and K.K.


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