Released on: February 18, 2008, 8:10 am

Press Release Author: GloPro Network Pty Ltd

Industry: Internet & Online

Press Release Summary: Super Smart RSS Reader learns what you like + a suite of Blog
& RSS tools

Press Release Body: News 2.0 : The evolution of News from commodity to
personal importance.

Since the internet reached into every home and office, News is becoming more of a
commodity.
Before the internet, News and media organizations with teams of editors and
journalist's, ensured only quality written news of specific public interest was
brought to public attention. Each newspaper, TV station or news organization had a
specific target audience. With the massive uptake of the Internet, every newspaper,
TV station and news organization is competing for a global audience.

News consumers have endless choice from thousands of traditional news sources. On
top of the traditional news providers everyone can now write and publish news too,
by simply setting up a Blog and presenting themselves as an expert. News consumers
are left overloaded and not knowing what sources to trust or where to get reliable
news.

News is at a critical point and everyone involved in the production of news stories
cannot afford to compete on a global scale. Traditionally when a product reaches a
point of becoming a commodity, industry participants have two options; consolidate
with others in the industry; or find a niche for their product. But News products do
not easily fit this approach. Readers traditionally read newspapers and watched TV
news because their wide range of interests was smartly brought together around a
local point of view. With the internet anyone can click from site to site in an
instant and local points of view are less important.

The next evolution of news is bringing news stories around the Readers point of view
or areas of interest. News can't afford to be relying on global aggregates anymore
and needs to get straight to people who find the news important. For this to happen
readers need technology that automatically learns what they are interested in and
not interested in, from their reading habits. Such technology can then produce a
reading list of news items that are important and interesting to the reader.
Journalists can continue to focus on writing quality, interesting news stories for a
specific target and not left worrying about positioning the story to compete in the
global swamp of news.

A small company, GloPro Network, in Canberra, Australia has been researching and
developing technology over the last 4 years to solve this problem. Just released to
beta, Readmine automatically learns what readers are interested and not interested
in, to dynamically produce reading lists of news stories that are important and
interesting to them. This new technology is available as a simple web browser called
Readmine that gets news stories from RSS feeds and organizes the news stories
according to the Readers interests based on what it learns from the readers reading
habits.

Readmine is currently available as a free beta and its developers hope it will help
News media evolve beyond the commodity that it has become and help Readers get
straight to quality news stories they are interested in.

More information on Readmine is available at http://www.readmine.com

For more information or to ask questions please email info@readmine.com

Web Site: http://www.readmine.com

Contact Details: Address: 3/71 Dundas Crt, PHILLIP
Australia

Phone Number:
Email: info@readmine.com