Released on: February 15, 2008, 9:03 am

Press Release Author: Pet Ecology Brands, Inc.

Industry: Consumer Services

Press Release Summary: PERFECT LITTER - The Revolutionary Environment-Friendly Cat
Litter - CelebratesWith A National Sweepstakes


Grand Prize Winner To Receive $500 In Cash & Prizes including A 1-Year Supply Of
Perfect Litter - Winner Of The SPCA

2008 Best Of The Best Award



Press Release Body: FOR IMMEDIATE RELEASE:


DALLAS, TX (February 15, 2008) - Pet Ecology Brands, Inc. (Other OTC:PECD.PK -
News), a company committed to technologically advanced pet care products that meet
today's lifestyle and environmental needs, marks the entry of its highly acclaimed
and multi award-winning Perfect Litter AlertT eco-friendly cat litter into retail
with the launch of a national sweepstakes.


Consumers are invited to visit www.perfectlittersweepstakes.com to enter the
sweepstakes, which will award the grand prize winner $500 dollars in cash and
prizes, including a 1-year supply of Perfect Litter AlertT.

The Society for the Protection of Cruelty Against Animals (SPCA) recently
honored Perfect Litter Alert with its prestigious Best of the Best Award for
2008, citing the product as the first patented cat litter that:

Extends the life cats through its non toxic formula and exclusive sickness indicator
for FLUTD (Feline Lower Urinary Tract Disease). Potential fatal Illnesses like FLUTD
are the #1 reason why cats are taken to the vet each year.
Counters the problems resulting from clay-based litters - from health concerns that
affect the lives of cats to environmental issues that aid in the destruction of
landfills around the world.
Its easy-to-use, ultra light weight (up to 70% lighter than regular litter) and
ability to absorb four times more than most other cat litters making it last longer.

Its use of a unique and safe flushable enzyme-based system that clumps easily,
tracks less and is dust-free, while neutralizing cat odors on contact and leaving
homes odor-free.

About Pet Ecology Brands, Inc:

Pet Ecology Brands, Inc. develops and manufactures technologically advanced pet
products that address environmental concerns and meet the lifestyle of today's pet
marketplace. The company's Perfect Litter is a revolutionary patented cat litter
that destroys urine odor, clumps, and is earth-friendly, while its K-9 Fat Free Dog
Treats(TM) are the first fat-free treats that meet the standards of the U.S.
Department of Agriculture and offer dog owners an effective means to provide their
pets with a non-fat tasty treat. Vit-A-Dog Fat Free Treats (soon to be available)
are enriched with vitamins D & E, and will be available in chicken, beef and liver
flavors. Other Pet Ecology Brands products planned for launch include the first
fat-free cat treat, a low-sodium and low-fat microwavable gourmet cat dinner; and
two cat litter product line extensions to help indicate feline pregnancy and
diabetes.


SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:
The statements, other than the statements of historical facts, may be deemed to
contain forward-looking statements with respect to events, the occurrence of which
involves risk and uncertainties, including, without limitation, demand and
competition for the company\'s products and services, the availability to the company
of adequate financing to support its anticipated activities, the ability of the
company to generate cash flow from operations and the ability of the company to
manage its operations. As statements regarding future events concern management\'s
estimates of future results of operations, and as these estimates are based on many
elements beyond management\'s control, differences from management\'s estimates may
occur, and such differences may be material.


Contact:



Cara Worth

SSA Public Relations

818-907-5929

cworth@ssapr.com


Ralph Steckel / Pet Ecology Brands, Inc.

972-759-8080

http://www.petecology.com



Investor Relations Contact:

Gerald Kieft or Ryan Audin / Wall Street Resources, Inc.

772-219-7525

http://www.wallstreetresources.net

Source: Pet Ecology Brands, Inc.


Web Site: http://www.perfectlittersweepstakes.com

Contact Details: Pet Ecology Brands Inc.
14822 Venture Drive
Dallas, Texas 75234
Phone: (972) 759-8080
FAX: (972) 759-8083